It seems like there’s no place like Primark Home — as shoppers flocked to the first-ever standalone store in Belfast today.
The opening of the new retail concept represents a £2m investment in the city centre and the creation of over 40 new retail jobs which brings Primark’s total headcount to over 400 in Belfast and more than 1,300 colleagues across Northern Ireland.
The Primark Home store was opened with representatives from Belfast City Council, Belfast One and Belfast Chamber of Commerce with Lord Mayor of Belfast Councillor Micky Murray taking part in a ribbon-cutting ceremony.
Pictured at the opening of the new Primark Home store in Belfast are Jacqui Byers, Area Manager, Primark Northern Ireland, Lord Mayor of Belfast Cllr Micky Murray, and Fintan Costello, Head of Primark Ireland and Northern Ireland.
The opening of the standalone Primark Home store comes as the retailer’s home collection continues to thrive, offering everything from high-quality essentials to on-trend soft furnishings, decorative pieces and small furniture.
Fintan Costello, Head of Primark Ireland and NI, said: “This is a big step forward for the Primark brand as we continue to evolve our offering in line with the needs and wants of our loyal customers.
“We’ve seen a real surge in interest for our homeware ranges which is why we’re thrilled to launch the world’s first-ever Primark Home store in Belfast today.
“Ever since the reopening of our Bank Buildings store, the shoppers of Belfast have really embraced Primark and we’re incredibly proud to bring further investment to the city in return.
“The opening of this standalone store has also given us the opportunity to enhance Bank Buildings, where we can now offer bigger and better kids’ and menswear departments.”
There was buzz in Belfast as Primark opened its first-ever standalone Primark Home store in the city on Thursday.
Located in Fountain House, just down the road from Primark’s flagship Bank Buildings store, Primark Home Donegall Place offers this season’s must-have pieces alongside affordable essentials, making it easy to add a little spark to the place you call home.
The opening of Primark Home comes as the retailer launches its first homeware collection inspired by Pinterest trends this week.
Teaming up with the discovery platform, the range features everything from spring floral crockery and soft pink frill bedding to neutral ceramics and tableware. To style the new collection before they buy it, shoppers can head to Pinterest and use Collages — an interactive tool to pull together their vision, using cutouts of products from the Primark range.
Homeware fans can also head to Primark Home Donegall Place for a free Pinterest Collage masterclass, happening on March 15 and 16.
Customers also have access to the Primark Home Edit weeks before other stores — which is a brand-new, superior-quality collection, which features luxury 500-thread count bedding for ultimate comfort among other items.