The Canadian travel industry is being urged to speak up and fight to protect thousands of jobs impacted by U.S. tariffs.
On Tuesday, the Canadian Association of Tour Operators (CATO) told tourism industry professionals, businesses and associations on both sides of the border to act now, hours after tariffs on all Canadian goods were imposed by U.S. President Donald Trump.
“The tariffs imposed by the Trump administration have already caused significant damage, not just in the tourism industry, but across every economic sector,” CATO president Jean Hebert said in a statement.
The organization, consisting of tour operators from across Canada, said hotels, restaurants, travel agencies, tour operators, and transportation services are feeling the brunt of tariffs.
“We cannot afford to stay silent,” Hebert said. “For hundreds of years, the U.S. and Canada have shared a deeply rooted economic and cultural partnership, built on trade, mutual respect, and shared values. The tourism industry alone supports millions of jobs and generates billions of dollars in revenue for both nations.”
The group said the ripple effect of trade barriers has caused a drop in cross-border travel, lost revenue, and a decline in the economic vitality of tourism-related sectors
“We call on every individual, every association, and every business in the tourism sector to join together and stand up against these damaging tariffs,” Hebert said. “This is a fight to protect thousands of jobs in every part of the tourism industry, from hospitality and transport to entertainment and retail. These tariffs are not just a political issue; they are a real threat to the economic health of our communities.”
Hebert said the travel industry must raise awareness of the impact tariffs will have on every community and the tourism sector, and to voice opposition to these levies on social media and industry forums.
He also said tour operators should join forces with industry associations, chambers of commerce, and advocacy groups to amplify their message, engage policymakers at the local and national level, and support tourism-friendly policies.
“This is a fight for our industry, our jobs, and our shared future,” the CATO president said. “We cannot let these tariffs dismantle a sector that has been a cornerstone of economic activity between two great nations.”
Hebert said while the damage is real, it is not too late to undo the harm already caused.
“Let’s preserve the bonds of friendship and ensure that the tourism industry continues to thrive on both sides of the border.”