Kitchenware brand Procook is opening a new store at Bristol’s Cabot Circus shopping centre. The branch will open its doors on Friday, March 7, and will sell cookware, tableware, electricals and kitchen gadgets.
It will be the Gloucestershire-headquartered retailer’s 66th UK outlet and will be based at Unit SU58 – a space previously occupied by Currys – on the ground floor of the shopping hub. The branch will employ eight people.
To mark the opening, Procook said staff at the branch would be handing out “goodie bags” worth £25 to the first 50 shoppers through the doors at 10am on Friday and Saturday next week.
Former Great British Bake-Off star Steven Carter-Bailey will also be showcasing his cooking knowledge with live demonstrations and tips for customers, the company added.
According to Procook, the new Cabot Circus store will “complement” its existing branch at The Mall at Cribbs Causeway, in South Gloucestershire.
Lee Tappenden, Procook’s chief executive, said: “We are delighted to be opening our new Procook store in Cabot Circus, a city renowned for its vibrant food scene and independent culinary culture.
“It’s an ideal location for ProCook, where we can share our passion for quality cookware and inspire home cooks and food enthusiasts alike. We look forward to becoming part of this thriving culinary hub and providing an exceptional shopping experience for our customers.”
The announcement comes just over two months after the Gloucestershire-headquartered retailer said it was “confident” of delivering growth after reporting an underlying operating loss of £1.8m for the first half of the year.
In December, the retailer confirmed plans to open 10 new sites in total over the coming financial year. It also said its expectations for the full-year remain unchanged as it expected a “typical second half weighting” of revenue and profitability.