Meghan Markle’s “strategic” social media posts have helped the duchess “strengthen her personal brand” ahead of releasing her new Netflix project, a social media and PR expert has exclusively told GB News.
‘With Love, Meghan’ is due to be released on the major streaming platform on March 4, after the project suffered a significant delay following devastating Californian fires in January.
The duchess first launched the trailer on her personal Instagram account, @meghan.
Meghan surprised fans when she posted to the account on New Year’s Day despite claiming she would never return to social media.
Meghan Markle’s social media posts have helped the duchess ‘strengthen her personal brand, ahead of releasing her new Netflix project, a social media and PR expert has exclusively told GB News
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Meghan Markle and Prince Harry announced they would be stepping back from their roles as senior working royals in January 2020.
Social media expert Caitlin Jardine at Ellis Digital told GB News that Meghan has looked to engage her audiences in new ways since leaving the firm.
Jardine said: “Her audience expects content from her that feels authentic and reflects her values.
“It is important that content projected on her Instagram caters to their varied expectations of these audiences whilst maintaining a consistent personal narrative.”
Meghan Markle posted a sweet Valentine’s Day message to her ‘love’ Prince Harry on the account
Instagram / @meghan
Jardine explained that this approach can help major celebrities build an established brand.
She said: “A well-executed Instagram presence can prove to be very beneficial for celebrities like Meghan Markle.
“Whether that’s showcasing her advocacy work, glimpses into her personal life or meaningful moments, she has already proven to have been adept at storytelling.
“Social media provides a perfect platform for her to craft a compelling narrative around her new ventures, seen with the content surrounding her Netflix Show and Lifestyle brand since the beginning of the New Year.”
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Meghan’s content is a mix of professional projects and personal messages close to the mother-of-two’s heart
The duchess, who has accumulated over 2.1 million followers, has uploaded nine posts to her personal page.
The content is a mix of professional projects and personal messages close to the mother-of-two’s heart.
The expert explained: “By using a mix of aspirational content, behind-the-scenes insights and direct engagement with followers, she can strengthen her personal brand and boost interest in all of her current as well as new and upcoming projects.
“The timing ahead of these major launches does seem strategic to ensure maximum visibility and audience engagement.”