Meghan Markle’s new lifestyle brand As Ever will not launch its products until several months after her Netflix cooking show debuts, sources have revealed.
The Duchess of Sussex, 43, who last week rebranded her American Riviera Orchard venture to As Ever, will delay the release of her homeware and jam products following her show’s March 4 premiere.
The rebrand was announced alongside a new website featuring a cover photo of Meghan holding hands with her daughter Princess Lilibet, three, in the California sunshine.
The highly anticipated product line will include jam, gardening items and other homeware products, according to PageSix sources.
Meghan Markle’s new lifestyle brand As Ever will not launch its products until several months after her Netflix cooking show debuts, sources have revealed.
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Meghan’s Netflix show “With Love, Meghan” was initially set for a January release but was postponed due to LA wildfires.
In her announcement video, the Duchess confirmed Netflix as her new business partner, calling the collaboration “huge”.
“The cat’s out of the bag. I’m shocked we’ve kept this a secret for so long,” Meghan told fans whilst wearing a white linen shirt and blue jeans.
She explained her original brand name choice: “Last year, I had thought, ‘American Riviera, that sounds like such a great name.’ It’s my neighborhood; it’s a nickname for Santa Barbara, but it limited me to things that were just manufactured and grown in this area.”
Meghan’s Netflix show “With Love, Meghan” was initially set for a January release but was postponed due to LA wildfires.
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The Duchess explained her decision to rebrand after partnering with Netflix: “Then Netflix came on, not just as my partner in the show, but as my partner in my business, which was huge.”
“I’ve been waiting for a moment to share a name that I had secured in 2022, and this is the moment, and it’s called As Ever,” she revealed.
Speaking about the upcoming product range, Meghan added: “Of course, there will be fruit preserves; I think we’re all clear at this point that jam is my jam.”
“But there are so many more products that I just love, and now it’s time to share them with you. So I just can’t wait for you to see it. Thanks guys!”
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TV insiders told PageSix that the upcoming Netflix show will reveal a new side of the Duchess.
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TV insiders told PageSix that the upcoming Netflix show will reveal a new side of the Duchess.
“Nobody knows who the real Meghan is,” they said, adding that she is “having fun” in the new show whilst “not claiming to be perfect”.
“The show is really her being in her own space and doing her thing. It’s such a joyous show,” the insiders revealed.
The launch follows Meghan’s recent sharing of a cryptic first look into her lifestyle brand.
She offered glimpses of her vision through unseen photos and handwritten notes in what appeared to be a vision board for her new business venture.