A brand-new standalone Primark Home store is opening at Belfast’s Donegall Place at the start of next month.
The store- which is the first of its kind- will officially open to the public on Thursday 6 March at 10am.
Located just 100 yards away from Primark’s flagship Bank Buildings store, Primark Home will span 8,700 sq. ft across one floor, with customers able to discover an expanded range of stylish homeware and lifestyle essentials.
It was previously used as a temporary location for Primark from 2019 to 2022, while the Bank Buildings store was renovated following a fire in August 2018.
The retailer explained there will be everything from high-quality essentials like cotton bedding and towels to on-trend soft furnishings, decorative pieces, small furniture and unique, quirky kitchen ceramics that will elevate any space.
Fintan Costello, Head of Primark Ireland and Northern Ireland, said: “This is a big moment for the Primark brand and a big moment for Belfast too as we finally announce the opening date of our first-ever standalone Primark Home store.
“Primark and Belfast have a storied history and we’re incredibly proud the city will be the first in the world to experience this exciting new retail concept.
“In the same way our fashion collections are helping create wardrobes that look and feel great, Primark Home will offer a wider range of quality homeware and lifestyle products to help our customers create stand-out interiors.
“We can’t wait to welcome customers through our doors on 6th March.”
As homeware moves to its dedicated new space, the Bank Buildings store will see changes too, with the kids’ section doubling in size and menswear expanding to its very own dedicated space on the top floor of the building.
The opening of Primark Home represents the retailer’s landmark 10th store opening in Northern Ireland, alongside locations in Ballymena, Craigavon, Derry~Londonderry, Lisburn, Newtownabbey, Newtownards, Newry, and Omagh.