S3 Creative is a leading live event and video production company founded by renowned AV and production specialist, Sheridan Pennell.
With over 30 years of experience in the industry, Sheridan has worked with major global brands, delivering high-end productions across multiple sectors. His expertise spans live events, corporate films, commercials and documentaries, ensuring that every project tells a compelling story with cinematic quality.
No stranger to producing documentaries, Sheridan has invested in cutting-edge equipment to ensure clients receive the highest-quality output.
He said: “At S3 Creative, we are passionate about storytelling through film and live events. We understand that video is a powerful tool in a brand’s communication strategy — it sets businesses apart and creates lasting engagement.
“That’s why we’ve invested in ARRI and RED cameras, the gold standard for high-end productions, allowing us to exceed our clients’ expectations.”
S3 Creative
Beyond content creation, S3 Creative provides specialist AV equipment, including LED video walls, PA systems and lighting and sound engineering services, to produce live, virtual, and hybrid events.
Using advanced SRT technology, the company ensures seamless, high-quality virtual broadcasts in 4K resolution, giving clients confidence in their global reach.
As sponsors of the Excellence in Marketing category at this year’s Belfast Telegraph Business Awards in partnership with Ulster Bank, S3 Creative is proud to support businesses that excel in brand storytelling and audience engagement.
Business Telegraph Business Awards
Mr Pennell said: “Marketing is more crucial than ever—it allows businesses to connect with their audiences, drive sales, and elevate their brand. In this fast-moving landscape, Northern Ireland’s companies continue to innovate and operate at an incredibly high standard.
“We look forward to seeing this year’s strong contenders for the Excellence in Marketing award.”
S3 Creative is also delighted to be working with the Belfast Telegraph on the production of the Business Awards and looks forward to celebrating the achievements of all the finalists on the night.
To discover how S3 Creative can bring your brand’s story to life, visit www.S3Creative.net
To enter the awards, go to www.belfasttelegraph.co.uk/businessawards/enter