The younger generation is leading a revival in printed photos, with twice as many prints being made compared to older generations.
A recent survey of 2,000 adults showed that 43 per cent of those aged between 18 and 27 regularly transform their digital snaps into physical ones, a stark contrast to the mere 5 per cent of Boomers, aged 60 to 78, who do the same.
Despite 42 per cent of participants believing that modern technology is causing the decline of traditional photographs, there seems to be a growing enthusiasm for printed pictures.
Family moments, holiday snapshots, and scenic viewpoints are the most common pictures taken on digital devices. However, many respondents said they don’t tend to look at their photos again, and as a result often forget the memories associated with them.
The study, commissioned by holiday park firm Haven, is designed to inspire Brits to “free their memories” by revisiting cherished times through printed photos.
Dr. Rudkin has coined the term “untapped-memory syndrome” to describe the phenomenon of forgotten memories due to the neglection of looking at old photographs.
“Memories are an important part of our identity and sense of self,” said Clinical Psychologist, Dr. Angharad Rudkin. “The stories we tell ourselves about who we are, where we come from, and what we do are all based on our experiences.
“Shared memories are crucial in building and maintaining relationships. Remembering moments with friends or family, such as a funny or meaningful event, strengthens our sense of connectedness and reminds us of why these relationships matter,” says Dr. Rudkin.
She elaborates, “When we build memories, the information is stored in the brain within interconnected networks of related experiences. Interestingly, emotions make memories easier to recall, meaning emotional events, such as holidays, are more likely to remain vivid in our minds.”
The survey revealed that four out of 10 people believe their earliest memories involve time spent with family on holiday, followed by memories of school life and trips to the seaside.
Over half of those surveyed confessed they wish they had more printed photos displayed around their home to help them remember those moments.
Dr. Rudkin also highlighted the impact of technology on memory formation. “If we watch a moment unfold through the lens of a phone while recording it, instead of experiencing it directly, it can lead to poorer memory formation,” she stated.
“The best way to remember special moments is to take a couple of photos or a short video, then set your phone aside to fully immerse yourself in the experience.
“Revisiting those memories-by talking about them, looking at photos, or simply reflecting-helps to reinforce their strength and significance.”
Printed photos still hold a powerful emotional impact, with four out of every ten participants expressing their fondness for reminiscing over childhood images. These photographs often stir feelings of nostalgia, joy, and love.
A representative for Haven, which is set to host photo printing pop-up events on February 19 in Birmingham and February 21 in Manchester, offered their insights on the survey results.
“Our homes are our sanctuaries, so it’s understandable that many of us wish we could surround ourselves with more uplifting memories.
“We recognise how hectic life can be, but making time to cherish special moments with loved ones is crucial. Naturally, we want to commemorate these times in meaningful ways.”