Thousands of people have signed a petition supporting plans by the boss of Superdry to enhance his Cheltenham hospitality venue, No.131 Promenade, despite planning officers expressing concerns about potential damage to the historic setting of the town centre. Today (Thursday, February 13), Cheltenham Borough Council is set to review two separate plans by Julian Dunkerton for a covered outdoor seating area at 129-133.
Both schemes involve installing solar panels on the roofs of 125-127 and 133, along with the removal of an existing conservatory at 133. In October 2020, conspicuous white marquees replaced parasols outside the grade-II* listed 131 and 133 as a temporary solution to facilitate al fresco dining during the Covid-19 pandemic.
However, after the easing of restrictions, initial plans to retain these structures for another two years were turned down by Cheltenham Borough Council in November 2022. This decision was upheld by a planning inspector in summer 2023, and the council is currently enforcing this ruling, which necessitates their removal.
Mr Dunkerton submitted plans to the council in October for a permanent terrace to replace the temporary structures, aiming to safeguard over 130 jobs at the venue and bolster Cheltenham’s reputation as a top-tier destination.
The proposed new terrace structure at No 131 in Cheltenham presents two design choices: a glass build with ornate ironwork, which proponents argue matches the regency style of the area, or a sleek metal pergola with a retractable cover. Both designs have been crafted in collaboration with award-winning local architects and heritage specialists, according to Mr Dunkerton’s planning advisors, reports Gloucestershire Live.
Mr Dunkerton says there is overwhelming support for his proposals as more than 2,000 people have signed a petition in favour and more than 80 per cent of comments on the Cheltenham Borough Council website expressing approval.
“I am delighted by the incredible support from the people of Cheltenham, and I remain committed to investing in the town,” he said.
Despite this, the plans may face rejection by the Borough Council’s planning committee on Thursday, as officials have voiced concerns about potential damage to surrounding listed buildings and the historically significant environment. The recommendation is to refuse both proposals, as they are deemed incompatible with both local and national planning guidelines.
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