- California’s EVision has developed a front-mounted LED display for Tesla vehicles, to fit in the grille area
- The display lets owners showcase custom graphics, animations, and promotional messages
- Priced between US$2,500 and $3,000, the display is controlled via smartphone app, and takes two hours to install
A California-based startup, EVision, has introduced a fully customizable LED screen that can be fitted to the front bumper of several Tesla models. The screen allows owners to display graphics, animations, and messages—anything the owner can imagine. The company showcased the product at CES this past January, demonstrating the tech on a Tesla Model Y by projecting fake grilles, custom artwork, and promotional content.
The screen is integrated into a custom bumper designed exclusively for the pre-facelifted Tesla Model Y. Users control the visuals through a smartphone app, which enables real-time changes. EVision has also teased future compatibility with other EV models, including the Tesla Cybertruck.
The display can easily be customized to mimic the front-end designs of other marques, including luxury brands such as Ferrari and Rolls-Royce. In addition to aesthetic customization, EVision suggests the screen could serve commercial purposes, such as advertising for ride-share or fleet vehicles.
The company’s renderings offer up a whole host of inspiring examples, including dynamic animations like moving galaxies and superhero characters. However, the legality of specific copyrighted images remains unclear.
EVision has confirmed the LED display will cost between US$2,500 and US$3,000. Installation takes approximately two hours, as the screen is mounted within a custom bumper. The big question is life expectancy: mounted on the front bumper, buyers should be concerned about the display’s durability, after all. No matter the speed – even when parked – there’s a risk debris, low-speed collisions, or parking mishaps may cause scratches or cracks that would render the display inoperable.
Many of us at Driving are parents, and as such, we feel it important to share one other warning: from what we’ve heard, if you use one silly face on your Tesla too often, it might get stuck there forever. So be careful when you’re making faces like that, kids.