Sainsbury’s customers are racing to their nearest store to snap up a pair of “adorable” pyjamas that have become a hit on social media. The eye-catching two-piece is the latest addition to the supermarket’s “elite” range of loungewear by Tu—and it’s going to be perfect for an upcoming holiday.
The Fruit Pancakes Print Traditional Pyjamas, retailing at £24 online, showcase a vibrant print of the beloved breakfast treat adorned with cute and colourful berries. Available in sizes 8 to 20 (while stocks last), Sainsbury’s boasts that the 100% cotton set would make a whimsical addition to anyone’s nightwear collection.
The cream-coloured ensemble includes a long-sleeved top and matching trousers. After making waves on TikTok, the pyjama set has gained a flood of comments from eager shoppers ready to track them down at their nearest Sainsbury’s.
With Pancake Day approaching on March 4, many are keen to get their hands on a set in time for the celebration. According to Sainsbury’s website, as of February 10, these pyjamas are flying off the shelves, ranking as one of the store’s top-selling items, reports the Mirror.
Shopper Brooke claimed these were the “cutest girlie pancake pyjamas” when she found them in person on the clothing rails of her local Sainsbury’s. She showed off the details, including the blue accents around the chest pocket and the secure buttons to fasten the top.’Adorable’ £24 Sainsbury’s outfit that everyone wants for March 4
Those interested may need to hurry before they’re all gone. One customer said: “I actually love these so much!” Another praised: “The way Sainsbury’s is coming through right now!”
A third confessed: “I’m obsessed with how adorable these are! I need them yesterday!” Someone else simply commented: “I’m in love!” with a string of heart and pancake emojis.
Another added: “Running to Sainsbury’s to find them as we speak!” The praise continued with a sixth supermarket shopper claiming that “Sainsbury’s PJs are elite!” while another was smitten, writing: “These are gorgeous! I need them!”
The supermarket has already become a hot topic amongst shoppers this year. A set of Valentine’s Day pyjamas that hit the store’s shelves last month received similar praise.
Covered in vibrant pink and red with a heart print, this set was hailed as the ideal choice for any cosy night — whether that’s celebrating Valentine’s or Galentine’s. While stocks are low, these baby pink pyjamas are still up for grabs at £20 via the Sainsbury’s Tu website.
A smaller version for little girls starts at a modest £13, though availability is also scarce. For those looking to snag their comfy gear without fuss, any purchase over £10 on the Tu website qualifies for free pick-up from Sainsbury’s and Argos stores. Home delivery remains an alternative, albeit with a £3.95 charge added to your shopping total.