Primark shoppers have gone wild for a new collection that looks very similar to a popular influencer’s brand, for a fraction of the price.
The cheap fashion store have introduced a new collection that looks almost identical to Swedish influencer Matilda Djerf’s products from her brand Djerf Avenue.
Fans are loving dupes from Djerf Avenue’s summer berries and fruit collection. The original features pyjamas, robes, towels, duvets, slippers, and more, which all have the viral berry or fruit print across them.
And although shoppers love the original, the price point is steep, with the robe costing £115, the duvet cover costing £120, and the towel costing £60.
It seems Primark have made a more affordable alternative for fans, with one TikTok showcasing the collection racking up over 200,000 views.
The TikTok showed stylish eye masks (£3.50), wrist wash bands (£2.50), bathrobes (£11), and throws (£4.50), allowing customers to stay on trend without breaking the bank.
In the comment section, shoppers shared their excitment about the colleciton.
“I need those fruit wristbands”, one user commented.
Another wrote: “love!”
“I’ve been waiting for them to drop the dupes”, added a shopper.
Another TikTok of the collection shows a headband (£3.00) and cleansing pads (£3.00), making shoppers even more excited.
“Obsessed with it all,” wrote one user.
Whilst another called the collection “adorable”.