Amazon has slashed the prices of its entire Fire TV Stick range in a flash sale, offering enticing savings on all models of the popular streaming device from the standard HD to 4K Max. The most substantial discounts are on the Fire TV Stick 4K and 4K Max, both reduced by £20.

The 4K Max, touted as Amazon’s ‘most powerful’ streaming stick, is now available for £49.99, down from £69.99, marking its lowest price since this year, according to price tracker camelcamelcamel. This model provides access to countless films and series on streaming apps like Netflix, Prime Video, Disney+ and Apple TV+, allowing users to stream with ‘lifelike’ picture and sound in 4K Ultra HD.

The gadget also supports Dolby Vision, HDR10+ and immersive Dolby Atmos audio and offers access to millions of songs on music streaming platforms like Amazon Music and Spotify, as well as gaming with Amazon Luna. The 4K Max also boasts 16GB of storage – twice the amount of other models – providing twice as much space for apps, games and software updates.

It can also be used hands-free with Alexa voice control, which, in addition to finding your favourite shows, can control compatible Amazon devices like smart cameras and lightbulbs. The Fire TV Stick 4K Max has racked up more than 8,200 five-star ratings on Amazon, where customers have hailed it a ‘game-changer’ that delivers the ‘best streaming experience’.

Amazon Fire TV Stick 4K Max and remote control
The Fire TV Stick 4K Max is said to deliver the ‘best streaming experience’ of the TV Stick range

One happy customer said: “This device is a game-changer for streaming enthusiasts. The setup was incredibly straightforward, and within minutes, I was immersed in a world of stunning 4K Ultra HD content. The picture quality is crystal clear, with vibrant colours and sharp details that make every viewing experience captivating.

“The Fire TV Stick 4K Max is also impressively responsive. Navigating through menus and apps is quick and smooth thanks to its powerful processor. Overall, the Amazon Fire TV Stick 4K Max is a must-have for anyone looking to elevate their home entertainment setup. Its superior performance, coupled with Wi-Fi 6E support, makes it an excellent investment for the best streaming experience.”

Another said: “Great streaming stick with superb picture quality. This is great as it also does 4K, and the picture and sound are great. It’s very compact, so it will fit most HDMI inputs on your TV. Very fast when it comes to operating the device and selecting apps is smooth and trouble-free. Very happy with this purchase and even thinking about buying another one. Even though they aren’t the cheapest streaming stick on the market, they are well worth the money.”

However, despite being impressed with the 4K Max, one shopper said the remote felt ‘a bit flimsy’, writing: “Brilliant Fire Stick. This was easy to set up, quickly ready to go and has been a dream. It is responsive, there’s no lag time, the quality of the pictures are brilliant. Only (small) issue was that the remote is a bit flimsy and not particularly well made.”

For those looking for a lower cost option, the Fire TV Stick HD is available at a reduced price of £29.99, marking a 25% discount from the usual £39.99. All versions of the Fire TV Stick can be easily set up by plugging them into an available HDMI port on the TV, with the HD model offering 1080p Full HD video quality, 8GB storage, and is compatible with Alexa virtual assistant.

Elsewhere, it’s worth checking out the latest Sky Glass sale for those looking to give their TV a major boost. Sky’s 4K smart TV with channels and streaming apps built in now starts at £27 when spreading the cost, which also includes more than 100 channels like Sky Atlantic, with subscriptions to Netflix and Discovery+ at no extra cost.