- Ferrari has a big year ahead of it, both on and off the track, with six new models waiting in the wings
- That includes the marque’s first-ever full EV, set to debut in October
- The company’s sales are on the rise, and its order books are full for the next two years
Following a year in which the brand saw more horses prance out of its factory than ever before, Ferrari is on the cusp of introducing a yaffle of new models, according to a corporate report intended to provide information for investors. It’s now known, for example, that the marque’s yet-to-be-named first-ever EV will bow on October 9, so that’s one new horse. Production has wrapped of the SF90 Stradale, suggesting a replacement is in the hopper; while it is reasonable to think the excellent 296 will get some tweaks this year, too. Coupe and droptop variants of both are expected.
Meanwhile, spy shots of a new or revised Purosangue have been floating around; and the Roma was phased out at the end of 2024.
It’s not like Fezza is any stranger to electrification, despite what one may think. In fact, cars delivered in 2024 included some ten various internal-combustion-engine (ICE) models and six hybrid-engine models, which represented 49% and 51% of total shipments, respectively. Recall that both the 296 and SF90 are plug-in hybrids.
The brand needs to walk a fine line between robust sales and exclusivity; after all, a Ferrari on every corner sort of defeats the point. Calendar year 2024 saw 13,752 deliveries, a 1% rise over the same time a year prior. Ferrari says the new 12Cilindri is a particularly big hit.
It would have been a lot more than that if not for China, where sales sank 22% while every other market on the globe was up by single digit percentage points. It is speculated the forthcoming EV will help turn tides in that country.
While we like to joke that brands such as Ferrari seem to make more money on hats and wallets than they do on cars, numbers provided by the company show about 10% of the €6.7-million business comes from so-called ‘sponsorship and brand’ activities. That percentage includes F1 moolah through sponsorship agreements; and its share of the Formula 1 World Championship commercial revenues. Now that Lewis Hamilton is in Maranello, expect that percentage to climb.
As for the cars, it’s not like next couple of years’ sales numbers should be any surprise. Ferrari says it is completely sold out of cars through to 2027, allegedly holding enough orders to cover its planned production run for the next 24 months.
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