Fans of the luxury brand Djerf Avenue are seriously impressed with Primark’s new sleepwear range. While some might think nothing compares to Djerf Avenue’s beautiful robes and cosy loungewear, many fans have fallen for Primark’s spring-themed night-time essentials.
From dressing gowns to bedding, expect colourful prints featuring flowers and fruit. Perfect for spring, Primark’s range includes an £11 Cherry Dressing Gown, £10 Cherry Pointelle Long Pyjamas, and £8 Cherry Pointelle Pyjama Shorts.
There’s also a £2.50 2pk Colourful Wrist Wash Bands and a £3.50 Eye Mask With Matching Pouch. In the home section, there’s a £4.50 Strawberry Print Super Soft Throw and £6 Strawberry Double Fitted Sheet.
Alternatively, if you prefer flowers to fruit, there’s an £11 Floral Dressing Gown and a £10 Coquette Floral Single Duvet Cover Set. Other floral options include a £16 Floral Print Satin Robe, a £10 Ditsy Floral Long Sleeve Pyjama Top, and £12 Ditsy Floral Wide Leg Pyjama Bottoms.
Primark’s range has drawn several comparisons to Djerf Avenue, which offers its popular fruit and summer berries robes for £115. Highlighting some of the products on TikTok as @Mollsfinds, a fan wrote: “Djerf avenue [alternatives] in Primark.”
A viewer replied: “Loveeeee!” Another asked: “WHEN DID THESE DROP?” Someone added: “Fine I’ll go Primark AGAIN.”
In another post, @Nadiamcd praised Primark’s dressing gowns, writing: “It’s giving Djerf Avenue,” and in yet another TikTok, @Charlotteadoyle said: “Djerf Avenue dressing gown [alternative] in Primark.” She added: “Run don’t walk to Primark.”
Someone else commented: “So cute!” while a second agreed, writing: “Stop they are so cute.” Meanwhile, another fan replied: “Give it to me.” The video’s creator said: “Fly to England for a Primark trip,” and the commenter joked: “Flights booked I’m ready.”
Primark has also made waves with its colourful jumpers, which fans say are “perfect for spring.” The Essential Oversized Cropped Jumper is a viral hit. Available in similar shades to Primark’s sleepwear, the lemon, hot pink, and blue jumpers are perfect for adding some colour back into your wardrobe after a grey January.