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When we think about Canadian fashion and lifestyle brands, our thoughts often go first to the heavy hitters.

Aritzia, Aldo, Canada Goose, Roots,Mejuri and Lululemon are a few of the companies that quickly come to mind. But there are many other small and medium-sized brands to know — and shop — from across Canada.

To help you discover smaller homegrown fashion, beauty and wellness brands, we’ve compiled a selection of 70 Canadian brands you should know.

This roundup was compiled from several years of fashion and beauty content, including Q&As and features. Read more of our content coverage here. 

Along with each brand’s website and a short description, we’ve included the original publication date of each features or Q&A (along with the original link!) so you can read the full article to get to know these brands a bit better.


A model wears the Logo Leather Racing Jacket, $269, from the Canadian brand Ahiri.

Ahiri

Website:Ahiri.ca

A Toronto-based, direct-to-consumer womenswear brand that aims to ‘elevate everyday basics’ to seamlessly fit into Canadian wardrobes.

Read our Q&A with Ahiri, originally published Dec. 2022.

Adhere To Studios

Website:Adheretostudios.com

A ‘low-impact outerwear brand’ that combines technical construction and sustainable materials with on-trend esthetics.

Read our Q&A with Adhere to Studios, originally published Jan. 2023.

ANIAN

Website:Anianmfg.com

Anián is a B.C.-based clothing company that specializes in post-consumer waste clothing.

Read our Q&A with ANIAN, originally published April 2021.

Aselectfew KMBL pullover.
Aselectfew KMBL pullover.Moneey Singh

Aselectfew

Website:Aselectfew.co

Canadian brand aselectfew is ‘dedicated to celebrating and preserving culture through fashion.’

Read our Q&A with Aselectfew, originally published May 2024.

Anne

Anne Sportun

Website:Annesportun.com

Founded in the late ’80s, this Toronto-based brand specializes in ‘alternative engagement, wedding rings and future heirloom pieces.’

Read our Q&A with Anne Sportun, originally published March 2024.

A Bronze Age

Website:Abronzeage.com

Founded in 2016, this contemporary clothing and accessories brand redefines timeless silhouettes for a modern lifestyle.

Read our Q&A with A Bronze Age, originally published Aug. 2016.

B, half moon

Website:ca.bhalfmoon.com

The organic convergence of two sister brands, Halfmoon and B Yoga, this line is’ deeply rooted in shared values and a desire to support peoples’ wellness journeys.’

Read our Q&A with B, half moon, originally published Nov. 2023.

Basma Beauty

Website:Basmabeauty.com

Basma Beauty is an inclusive makeup brand that formulates products to align with individual skin types, concerns and preferences.

Read our Q&A with Basma Beauty, originally published July 2024.

Barebone is a Vancouver-based jewelry brand.

Barebone

Website:Bareboneapparel.com

A demi-fine jewelry brand created to remind the modern woman of her strength and confidence. Each piece is an invitation to stand out and shine, says founder Amber Hsu.

Read our Q&A with Barebone, originally published Feb. 2024.

Brunette the Label

Website:Brunettethelabel.com

Founded in 2014, this Vancouver brand has built out its offering from sweatshirts and loungewear to full-on fashion pieces.

Read our feature with Brunette the Label, originally published Jan. 2025.

Celi

Website:Shopceli.com

Founded by sisters Trang Wong and Chau Lui, the fine jewelry brand was born out of the vision to create a refined, celebratory fine jewelry brand, with the belief that every moment is worth celebrating.

Read our Q&A with Celi, originally published Dec. 2024.

Cheekbone

Website: Cheekbonebeauty.com

An Indigenous-founded beauty brand from entrepreneur Jenn Harper. The makeup brand is known for its clean beauty products and vegan cosmetics.

Read our Q&A with Cheekbone Beauty, originally published June 2022.

Deux Lions

Website:Deuxlionsjewelry.com

Deux Lions is a handcrafted luxury jewelry brand founded by a brother-sister duo in Montreal that works with local artisans to create sustainable jewelry pieces using quality materials.

Read our Q&A with Deux Lions, originally published Jan. 2025.

Pink silk lounge set ($425) from The Disco Hour.
Pink silk lounge set ($425) from The Disco Hour.The Disco Hour

Disco Hour

Website:Thediscohour.com

A Toronto-based, small-batch brand that offers locally made clothes ranging from colourful custom-printed silk pyjamas to sequin-embellished lounge sets and sparkly velvet tracksuits.

Read our Q&A with Disco Hour, originally published May 2024.

Dutil Trouble AG14 frames.

Dutil Eyewear

Website:Dutileyewear.com

A Vancouver-based eyewear brand that offers contemporary glasses that are made in Japan.

Read our Q&A with Dutil Eyewear, originally published Feb. 2024.

Ecologyst

Website:Ecologyst.com

The Vancouver Island-based company designs and creates ‘legacy clothing items’ that are timeless and will be passed along to future generations.

Read our Q&A with Ecologyst, originally published Jan. 2021.

Ember Wellness

Website:Emberwellness.ca

A collection of ‘beautiful, clean, supportive skin-care products’ including five cold-pressed organic facial oils and five pure, 100 per cent natural hydrating flower water facial sprays, called hydrosols.

Read our Q&A with Ember, originally published Sept. 2022.

Espe Grace Mini Mustard.

Espe

Website:Espe.ca

An Ontario accessories line with a mission to create cruelty-free, thoughtfully designed vegan handbags and wallets at affordable prices.

Read our Q&A with Espe, originally published May 2023.

Field Trip

Website:Usefieldtrip.ca

The Edmonton-based brand offers a curated collection of body care products ranging from a nourishing body balm to a water-based lubricant.

Read our Q&A with Field Trip, originally published April 2023.

Models wear pieces from the Vancouver-based company Free Label.

Free Label

Website:Freelabel.com

The company creates its garments in Vancouver primarily using Canadian textiles. It aims to offer size-inclusive ‘ethical’ designs that can be worn on repeat for years to come.

Read our Q&A with Free Label, originally published April 2020.

Ghlee

Website:Ghlee.com

Siblings Arati and Varun Sharma are behind the first ghee-based skin care brand. They’re on a mission to use ghee where it is the most effective, they say: on your skin.

Read our Q&A with Ghlee, originally published Oct. 2024.

Grounded People

Website:Groundedpeople.ca

A Vancouver-based footwear brand that’s billed as being ‘sustainable, ethically sourced, fair wage, and environmentally focused.’

Read our Q&A with Grounded People, originally published April 2023.

Horace Jewelry

Website:Horacejewelry.com

A women-owned jewelry company that celebrates ‘diversity, quality and timeless pieces’ with its sterling silver, stainless steel and resin designs.

Read our Q&A with Horace Jewelry, originally published Sept. 2022.

Jenny Bird Love Collectoin earrings.

Jenny Bird

Website: Jenny-bird.ca

A Toronto jewelry brand that offers ‘modern fashion jewelry’ ranging from chain necklaces to statement earrings.

Read our feature with Jenny Bird, originally published Oct. 2021.

Jenny Greco Jewellery

Website:Jennygreco.com

Contemporary jewelry that blends organic elements with cutting-edge design including earrings, bracelets, necklaces, belts and cufflinks, as well as bridal and bespoke designs.

Read our Q&A with Jenny Greco, originally published July 2024.

Kamik Women's Sienna Waterproof Winter Boot.

Kamik

Website:Kamik.com

A 125-plus year old boot company based in Quebec that makes their footwear at their Montreal factory.

Read our Q&A with Kamik, originally published Nov. 2023.

Lambert

Website:Designlambert.com

Lambert offers a wide range of vegan leather bags and accessories. The Quebec-based brand’s mission is to make people’s lives easier on a daily basis, without animal cruelty.

Read our Q&A with Lambert, originally published Sept. 2020.

Leah Yard is a Vancouver-based jewelry designer.

Leah Yard Designs

Website:Leahyarddesigns.com

A demi-fine jewelry brand in Vancouver that has a love of classic glamour and transformation at its core.

Read our Q&A with Leah Yard Designs, originally published Jan. 2025.

Left on Friday

Website:Leftonfriday.com

A swimwear and lifestyle brand, founded by two former Lululemon executives, Savage and Laura Low Ah Kee, that focuses on ‘fit, fabric and function.’ 

Read our Q&A with Left on Friday, originally published April 2024.

Londre Bodywear

Website:Londrebodywear.ca

A sustainable swim and loungewear brand based in Vancouver that celebrates all women and the planet.

Read our Q&A with Londre, originally published March 2021.

Julie Etienne is the founder of jewelry brand Mademoiselle Jules.

Mademoiselle Jules

Website:Mademoisellejules.com

A woman-owned luxury jewelry brand from Quebec that founded by content creator Julie Etienne to bring timeless elegance to everyday life.

Read our Q&A with Mademoiselle Jules, originally published Jan. 2025.

Maguire

Website:Maguireshoes.com

Founded by two sisters, this Montreal-headquartered brand offers direct-to-consumer footwear designs, including flats, sandals, boots and winter-ready designs that are made in small batches and feature transparent pricing.

Read our feature on Maguire, originally published Jan. 2022.

Moose Knuckles

Website:Mooseknucklescanada.com

An outerwear brand that looks to push the boundaries of innovation, both through the development of new product categories and exciting collaborations.

Read our Q&A with Moose Knuckles, originally published Nov. 2024.

MULTI co-founders Mal Tayag (at left) and AJ Addae.

MULTI

Website:Gotmulti.com

A wellness brand for the ‘bold busybody who is at the point in their life where things seem overwhelming, but they want to care for their body through wellness, be healthy, and feel good.’

Read our Q&A with MULTI, originally published Dec. 2023.

Nala

Website:Nalacare.com

A Vancouver-based body-care brand providing ‘premium and natural solutions for our most sensitive areas.’

Read our Q&A with Nala, originally published July 2022.

Julia Church, founder and designer of Nettle's Tale.

Nettle’s Tale

Website: Nettlestale.com

A size-inclusive clothing and swim wear brand that’s ethically made and thoughtfully designed.

Read our Q&A with Nettle’s Tale, originally published July 2021.

OCIN

Website:Ocin.co

OCIN is a lifestyle brand and men’s and women’s swim line founded by Courtney Chew.

Read our Q&A with OCIN, originally published Sept. 2018.

OKOKO Cosm?tiques Serenite Gentle Cleaser and Mask, $100.

OKOKO Cosmétiques

Website:Okokocosmetiques.com/

A “results-driven” skin care brand, the company uses natural ingredients such as Vitamin C, cinnamon liposomes and shea butter alongside dermatologist-recommended ingredients such as glycolic acid and bakuchiol.

Read our feature on OKOKO, originally published Feb. 2023.

Olaeda

Website:Shopolaeda.com 

A Toronto-based jewelry brand that offers a curated and handmade collection of ‘classic and everyday wearable pieces.’

Read our Q&A with Olaeda, originally published Sept. 2022.

&OR Collective

Website:Andorcollective.com

Four Canadian creatives have joined forces to create a new fashion brand that sits at the “intersection of style and responsibility.”

Read our post about & Or Collective, originally published July 2023 

OKAYOK is a Toronto-based clothing brand.

OKAYOK

Website:Okayok.ca

The Toronto-based and -crafted creations made available through the line OKAYOK offer “feel-good” designs for those who want to add playful options to their wardrobe

Read our Q&A with OKAYOK, originally published Jan. 2024.

Omy Laboratories

Website: Omycosmetics.com

A skin care lab that creates bespoke skin care products tailored to your individual skin needs and concerns.

Read our Q&A with Omy Laboratories, originally published June 2023.

Paper Label

Website:Paperlabel.ca

Founded in 2013, the brand offers ‘modern, beautiful’ basics ranging from sleep to everyday wear.

Read our Q&A with Paper Label, originally published Oct. 2019.

Park and Fifth

Website:Parkandfifthco.com

A Vancouver-based bridal and event-wear brand that aims to create ‘fit-friendly, flattering and re-wearable’ dresses.

Read our Q&A with Park and Fifth, originally published Aug. 2019.

Michéle and Veronik Bastien are founders of the Quebec-based brand Parmi LifeWear.

Parmi Lifewear

Website:Parmilifewear.com

A premium, purpose-driven brand born in Mont-Tremblant led by women entrepreneurs with a strong mission to encourage a sustainable path and reinvent today’s market.

Read our Q&A with Parmi Lifewear, originally published July 2024.

Partaje

Website:Partaje.com

A design-driven, small-batch cashmere and home accessories brand based in Quebec.

Read our Q&A with Partaje, originally published Nov 2022.

Pause

Website:Mypaume.ca 

Pause, meaning “palm of the hand” in French, is a female-founded brand that creates targeted skin care and luxurious tools for your hands.

Read our Q&A with Paume, originally published Aug. 2023.

Poppy Barley

Website:Poppybarley.com

Evolving from a custom shoe brand to a full footwear and accessories offering, this Alberta-headquartered brand creates sustainably-made products that are designed to be worn on repeat.

Read our Q&A with Poppy Barley, originally published in Oct. 2014.

Poppy Finch

Website:Poppyfinch.com

In a world of fast fashion and trend-driven accessories, founder Amanda He’s design philosophy has always been about creating high-quality pieces that are able to transcend time.

Read our Q&A with Poppy Finch, originally published Dec. 2014.

Bracelets from the Canadian jewelry brand Proud Diamond.

Proud Diamond

Website:Prouddiamond.com

Read our Q&A with Proud Diamond, originally published April 2024.

Vancouver-headquartered menswear brand Purple.

Purple

Website: Purple-brand.com

A Vancouver-based men’s brand steeped in luxury influences, details and finishes — but meant to be worn daily.

Read our Q&A with Purple, originally published Dec. 2023.

Pyrrha

Website:Pyrrha.com

A Vancouver design house that sustainably handicrafts meaningful jewelry.

Read our Q&A with Pyrrha, originally published Feb. 2024.

The Ultra Zero Waste sneaker from Canadian brand R3 Concept.

R3 Concept

Website: R3concept.com

Founded in 2021 by entrepreneur Étienne Pré, the Montreal-based footwear brand aims to offer a sustainable option for sneaker fans.

Read our Q&A with R3 Concept, originally published Nov. 2022.

Radford

Website:Radfordbeauty.com

A brand that aims to simplify skin care with straightforward products that focus on “what’s inside the bottle.”

Read our Q&A with Radford, originally published June 2023.

Rubies Bras

Website:Rubiesbras.com

Rubies Bras offers made-in-Canada bras that are created around your individual measurements.

Read our Q&A with Rubies Bras, originally published Aug. 2024.

Rudsak

Rudsak

Website: Rudsak.com

Founded in 1994, the Montreal-headquartered brand Rudsak has nearly 30 years of expertise clothing Canadians for our unique climate.

Read our Q&A with Rudsak, originally published Jan. 2024.

Sangre de Fruta

Website:sangredefruta.ca

A B.C.-based brand that ‘sources the world’s most precious botanicals to create organic skin and hair care products.’

Read our feature with Sangre de Fruta, originally published May 2023.

The Sartorial Shop

Website:Thesartorialshop.com

The Sartorial Shop specializes in bespoke and custom, one-of-one pieces — primarily suiting.

Read our Q&A with The Sartorial Shop, originally published Oct. 2024.

Shine Gallery

Website:Shinegallery.ca

An up-and-coming demi-fine jewelry band based in Vancouver. Founder Sepi Adelkhou started the business to design dainty and delicate jewelry to help women feel powerful, fashionable and confident.

Read our Q&A with Shine Gallery, originally published May 2024.

Justin Louis has opened a storefront for his brand SECTION 35 in Chilliwack, B.C.
Justin Louis has opened a storefront for his brand SECTION 35 in Chilliwack, B.C.Photo by ALEX-WABER /Section 35

SECTION 35

Website:Sectionthirtyfive.com

A streetwear brand founded by Indigenous designer Justin Louis launched the brand in 2016 with ‘the intention to use art and fashion to tell his peoples’ stories.’

Read our Q&A with SECTION 35, originally published Dec. 2023.

SMYTHE

Website:Shopsmythe.com

An elevated outerwear and ready-to-wear brand that offers a curated selection of made-in-Canada pieces.

Read our feature on Smythe, originally published July 2024.

Smash Tess

Website:Smashtess.com

The brand built on a ‘romper revolution,’ this Vancouver-based company offers size-inclusive fashions that are made in Canada.

Read our Q&A with Smash Tess, originally published May 2020.

Sisters Sage

Sisters Sage

Website:Sisterssage.com

A wellness brand started by two sisters uses traditional Indigenous knowledge and medicines to create self-care products.

Read our Q&A with Sisters Sage, originally published Feb. 2020.

Charldera Murphy is the founder of So Supple Organics.

So Supple Organics

Website:Sosuppleorganics.com

A holistic beauty brand that offers all-natural skin and hair care formulated with organic ingredients.

Read our Q&A with So Supple Organics, originally published July 2023.

https://www.instagram.com/p/DFoVPqtSZsy/

Street and Saddle

Website:Streetandsaddle.com

The Vancouver-based clothing company offers designs inspired by the horse-riding world.

Read our Q&A with Street and Saddle, originally published Oct. 2019.

Tempete

Website:Tempetebrand.com

A contemporary bridal brand based in Vancouver that revolutionizes wedding fashion with its distinctive modern style.

Read our Q&A with Tempete, originally published July 2023.

True Curated Designs

Website:Truecurateddesigns.com

An online engagement ring and fine jewelry brand that aims to reimagine the process of buying an engagement ring.

Read our Q&A with True Curated Designs, originally published Sept. 2020.

XYON offers medicated and non-medicated hair care products for people experiencing scalp health issues and hair loss.

XYON

Website:xyonhealth.com

XYON offers medicated and non-medicated hair care products for people experiencing scalp health issues and hair loss.

Read our Q&A with XYON, originally published June 2024.

Vancouver-based brand Zaleska Jewelry aims to offer size-inclusive designs.

Zaleska

Website: Zaleska.ca

Zaleska is a size-inclusive collection of elevated, natural gemstone jewelry handmade with the intention to fit comfortably, and look sophisticated.

Read our Q&A with Zaleska, originally published Jan. 2022.