Northern Ireland’s first Lego store is set to open in Belfast this summer.
The new 165sqm store at Victoria Square will offer Lego fans an extensive selection of new products.
It follows reports that popular donut chain Krispy Kreme is also set to open its first Northern Ireland location at the Belfast shopping centre.
Set to open this summer, the Lego store will feature a ‘Pick a Brick Wall,’ allowing customers to choose the exact pieces they need for their creations.
It will also offer free build challenges and events each month, and a ‘Build a Minifigure Tower’ where customers will be able to pick from a of mix and match selection of bottoms, tops, heads, hair pieces and accessories to customise Lego minifigures.
Shweta Munshi, Vice President Marketing, Lego Retail at the Lego Group said: “We are delighted to expand the Lego Retail store portfolio by opening the first Lego store in Northern Ireland.
“After a thorough search, we have found the perfect site in Victoria Square, Belfast. In the heart of the city, the new store will allow builders of all ages to be inspired by the endless play opportunities the Lego Group has to offer.
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“This store will be a top retail destination for product launches and events, while acting as a hub for our Lego community and new builders alike.”
Victoria Square is part of the portfolio of Commerz Real’s real estate fund Hausinvest.
Russell Banham, UK Head at Commerz Real, said: “The Lego Group is one of the world’s most recognisable brands and we are really excited that they have chosen to establish their first flagship store in Victoria Square.
“Victoria Square is the leading destination for retail and leisure in Northern Ireland and the addition of a Lego Store will further enhance the unrivalled mix of premium brands who have already made it their home.
“This is great news, not only for Leggo fans, but for the wider retail landscape in Northern Ireland.”
The new store will be the brand’s 21st in the UK, creating several new jobs, with recruitment already in progress.