If you’re looking for a new foundation that “blends into your skin like butter” and is available to suit almost every different skin tone, there is one particular cruelty-free product that consistently flies off the shelves at Boots and you can get it now at 15% off.
The Good Apple Skin-Perfecting Foundation Balm, by KVD Beauty, has been described as “silky smooth” and “so natural”, with customers raving: “I would buy it in gallon jugs if I could.”
One former Boots employee, Nina Crighton, who now writes for the Liverpool Echo, said that during her time working at the high-street beauty store, the KVD foundation would sell out week after week, with its popularity bolstered on TikTok due to the make-up’s unique balm texture and full coverage finish, minimising the look of pores.
The Good Apple foundation is fairly new on the market, having been released in 2021, roughly a year after tattoo artist and beauty entrepreneur, Kat Von Dee, sold her brand to Kendo Brands in 2020, and rebranded as KVD Vegan Beauty.
The lightweight, hydrating foundation balm is 100% vegan and cruelty-free, and comes in fully-recyclable packaging, including the compact pot that the foundation itself sits in. It boasts a buildable, full-coverage, long-wear formula that provides a fresh matte finish, and is infused with apple extract to help nourish the skin, and minimise the appearance of pores for a smooth, natural look.
In fact, the Good Apple foundation even claims to effortlessly cover everything from blemishes to discolouration and tattoos, and it is noncomedogenic, meaning it is designed to not clog or block your pores.
It is super easy to apply: simply start with a small amount of foundation, and build up as needed. You can blend to your desired coverage using a beauty sponge or dense foundation brush, and use a patting motion for the fullest coverage.
For bonus coverage, use your finger to conceal any spots or particular blemishes. And for oily areas, set the foundation with the brand’s Lock-It Finishing Powder. Once you are done with the Good Apple foundation, simply recycle the compact with your plastics, and the exterior packaging with your paper goods.
The foundation is available in more than 40 different shades, ensuring it really can work for everyone. And while it normally costs £34, Boots shoppers can now get 15% off by applying the code SAVE15 at checkout, knocking the price down to just £28.90.
And there are even further savings to be had over at LookFantastic, where the price of the Good Apple foundation has been reduced by 20%, to £27.20.
The foundation has garnered an overall rating of 4.1 stars out of five at Boots, and 4.6 stars out of five at LookFantastic, with shoppers raving about its “silky smooth” full coverage, and calling it their “favourite foundation ever”.
One satisfied customer wrote: “My favourite product ever. Absolutely love this product. It’s super creamy and doesn’t look dry on my super-dry, more ‘mature’ skin. I would buy it in gallon jugs if I could.”
Another commented: “I’ve tried every foundation and this one is unbeatable. I have very dry skin but this foundation isn’t bad for me. So full coverage it lasts for longer, as you only need a little bit. My favourite part about it is that it wears well throughout the day, almost gets better the longer you wear it.”
A third posted: “I love how this foundation is silky on the skin. It does cover fully, it just blends into your skin like butter.”
And a fourth simply added: “Getting older is easy when you have this makeup in your life. It’s wonderful.”
Meanwhile, over at LookFantastic, customers had similar rave reviews, with one writing: “Absolutely love this foundation. A little goes a long way, only need to put my brush into it once and it covers my whole face. Super full coverage, however it is buildable so using less can create a more natural base. Literally bought this four times, will always be my go to! Worth the hype and money.”
And another added: “I’ve seen loads of reviews on TikTok about this foundation, I’m not normally one to buy something because I’ve seen it raved about, but having bought and loved many KVD products in the past it was a no-brainer. It’s totally lightweight but has amazing coverage, honestly my new holy grail product. You only need a tiny bit of product and it’s buildable.”
However, some customers struggled to find the right shade of the foundation to suit their skin, as one commented: “I did a shade match on the website but it was far too light the first time, and then spent more money getting this shade which was too dark after another attempt at the website’s shade match. The foundation itself is nice enough, but it’s a shame I can’t use it.”
And another agreed, adding: “I really enjoy the foundation, but as for your skin matching feature it was way too dark for me. Personally I would have gone maybe a 4, not the 12 it said I should be.”
If the Good Apple foundation is not suitable for you, Space NK is offering up to 60% off the Rose Inc. Softlight Skin-Smoothing Liquid Foundation, which usually retails at £42, but can be yours now for as little as £16.80 in a choice of 13 different shades, or for £21 in a further eight shades.
Alternatively, Jones Road offers the What The Foundation at £42 for a more subtle coverage, or for a budget-friendly choice, consider the No7 Beauty Balm Tinted Skin Veil SPF15 40ml, for £15.95 at Boots.