KitKat is set to undergo its biggest transformation in nearly 90 years, as the iconic four-finger chocolate bar makes way for a new two-column sharing design.
The legendary British chocolate brand will now offer a 99g sharing bar format with multiple break-off pieces, marking a significant departure from its traditional design that dates back to 1935.
The historic change comes almost nine decades after Rowntree’s of York first launched the four-finger bar, which was reportedly created following a worker’s suggestion to make a chocolate bar that would fit in a man’s work bag.
Nestlé, KitKat’s maker, says the new design aims to make it “easier to create moments of connection” between people sharing the chocolate bar.
Nestlé will introduce a 99g sharing bar format with multiple break-off pieces
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The new sharing bars will be available in three flavours: double chocolate, salted caramel and hazelnut.
A Nestlé spokesman highlighted the unique eating experience of the new format, saying: “These innovative bars provide a unique, and multi-sensory eating experience thanks to their delicious light and creamy fillings and chocolate that melts effortlessly in the mouth.”
The spokesman added that the contrast in textures creates “an exceptional experience,” enhanced by “the stunning swirled effect created by the marbled coating”.
The redesign represents a significant shift for the brand, which has maintained its signature four-finger format since its creation by Rowntree’s of York.
The new design has already generated excitement on social media, with chocolate lovers expressing enthusiasm for the range.
“Oooooh I have to sample them all!!” wrote one fan, while another commented: “These look fun to try!!!”
Another eager customer shared: “Waiting impatiently for my local to put them on the shelves. Says they are in stock.”
This shift in KitKat’s design comes as Nestlé announced the discontinuation of its vegan KitKat due to insufficient sales.
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The new sharing bars will be available in three flavours
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The plant-based version, launched in 2021, will only be available “until the summer” across its 15 European markets, including the UK, France and Denmark.
The vegan KitKat, which sold for around £1, was crafted with rice-based milk alternatives and 100 per cent sustainable cocoa, boasting an 18 per cent smaller carbon footprint than its traditional counterpart.
“We know that KitKat Vegan has been popular for those looking for dairy or vegan alternatives,” a Nestlé spokesman told The Mirror.
“Unfortunately, global demand has been reducing to the point that production was making manufacturing more and more complex and we have now made the difficult decision to discontinue the product.”