Emma Raducanu is currently in the spotlight after losing to the world No 101 at the Singapore Open on Monday.
And it can now be revealed that the tennis star earned a staggering £10million from sponsors in 2024, despite her patchy form.
Raducanu has struggled for consistency ever since she upset the odds to secure US Open glory back in 2021.
Injuries meant she was restricted to just 33 matches last year, with the Briton winning 20 of those contests.
Emma Raducanu earned just £735,000 in prize money as a result of her exploits on the court last year
REUTERS
According to JeffBet, Raducanu earned just £735,000 in prize money as a result of her exploits on the court last year.
However, that’s unlikely to bother the tennis star too much given she made an additional £10m from sponsorship endorsements.
That means that, overall, only Jannik Sinner made more in 2024.
Raducanu’s earnings dwarf Alexander Zverev and Carlos Alcaraz’s own sums and also best Aryna Sabalenka, who is the current world No 1.
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Her earnings work out at roughly £268,000 per match last year and £12,730 per game.
Raducanu currently has brand deals with the likes of Tiffany & Co, Dior, Vodafone, British Airways and Nike.
And though there have been suggestions she could lose deals if she continues to struggle, she still appears extremely marketable.
Meanwhile, Raducanu opened up on Monday after losing to Cristina Bucsa in three sets.
And the tennis star expressed a belief that she played better against Bucsa that at any other point during the recent Australian Open.
“I think I’m in a pretty good place with everything and I think I actually played better than I did in Melbourne, so that is ironic,” she said.
“I think it was really small margins in it. I honestly thought I played pretty well today.
“She [Bucșa] just played unbelievable and, credit to her, she kept it up the whole match.”
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Emma Raducanu earned a staggering £10million as a result of her sponsorship deals in 2024
She also insisted she would focus on the positives, rather than the negatives.
The 22-year-old Briton added: “I have the positives [from] this week, coming here on my own with [fitness coach] Yutaka [Nakamura] and my mom, but I’m really proud of how I dealt and handled myself this week.
“I feel okay. I feel like I have certain things we all manage as the year goes on. I think it’s pretty early in the season.
“For me to be playing this kind of match, all I need is time on court and a match-competitive situation, which I got today.
Emma Raducanu’s mixed form continued with a defeat to the world No 101 at the Singapore OpenSKY
“I got it in abundance – over three hours of it – so, for me, it’s really valuable because every match I play, I feel like it’s a win.
“And I fought really hard. I gave everything. So I just got to keep building and moving on.”