Pizza for breakfast? Sure. Pizza-flavoured Cinnamon Toast Crunch for breakfast? Umm, sure?
Welcome to 2025, where anything is possible.
General Mills is partnering with Totino’s for an unlikely mashup, creating a new limited-time pizza-flavoured Cinnamon Toast Crunch cereal.
And, no, this isn’t an early April Fools’ joke.
The “bold” new breakfast item will combine the savory flavour from Totino’s Pizza Rolls with the “Cinnadust” and cereal shape of Cinnamon Toast Crunch for a “match made in mashup heaven,” the company said, per the New York Post.
What’s more, the cereal will be served in a package made to resemble a pizza delivery box so fans can enjoy the “ultimate experience.”
As part of the big unveiling, the limited-time flavour will be available for free on Cinnamon Toast Crunch’s website.
There will be 1,000 boxes available on a first-come, first-serve basis while supplies last, starting on Tuesday at 7 p.m.
Food blogger Snackolator posted about the crazy concoction.
“I will be trying for one, knowing that I will be fighting a losing battle against bots … but I need this just to know how it tastes,” Snackolator wrote in a caption on Instagram.
Not everyone was excited.
“Our free will is going to be the doom of our species,” one social-media user said.
“I see the ‘Yes, this is real’ text but I’m still like, ‘Is this a joke?’” another asked.
“Thankfully, they’re not charging for this lunacy,” yet another wrote.