King Charles III has revoked royal warrants from three major champagne houses, including Lanson, which had held the prestigious designation since Queen Victoria first granted it in 1900.
Luxury brand Krug and Pernod Ricard’s Mumm were also stripped of their royal warrants, losing the right to display the royal coat of arms and “By appointment to…” on their bottles.
The changes were revealed in the latest list of goods and service suppliers published by the Royal Warrant Holders Association.
Pernod Ricard stated: “As of this year Mumm is no longer among the list of Royal Warrant holders, but we remain a proud supplier to the royal household with the emblematic Dubonnet.”
King Charles III has revoked royal warrants from three major champagne houses, including Lanson
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Six French champagne houses maintained their coveted royal warrants, including Bollinger, which first received the status in 1884.
Laurent-Perrier, Louis Roederer, Pol Roger, Moët & Chandon and Veuve Clicquot also retained their royal approval.
English sparkling wine producer Camel Valley joined the prestigious list of approved suppliers.
Champagne continues to hold significant influence at the royal court, with champagne makers representing about a third of all alcoholic drink producers granted warrants.
The current warrant holders include major brands like Coca-Cola, WK Kellogg, and Nestlé
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The decisions come amid challenging times for the champagne industry, with sector-wide shipments falling 9.2 per cent last year.
Mumm has been particularly affected, with parent company Pernod Ricard reporting a double-digit decline in sales during its most recent fiscal year.
King Charles and Queen Camilla have granted warrants to 542 suppliers, significantly fewer than the approximately 800 maintained under the late Queen Elizabeth II.
A representative of the Royal Warrant Holders Association declined to comment on the reasons behind the changes or potential future additions to the list.
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Lanson has held the prestigious designation since Queen Victoria first granted it in 1900
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Last year, Lanson described the royal warrant designation as “very important” to their brand.
A 2023 study by brand valuation consultancy Brand Finance found that royal warrants enhance consumer perception of quality and willingness to pay premium prices, especially for alcohol.
The current warrant holders include major brands like Coca-Cola, WK Kellogg, and Nestlé, alongside smaller businesses such as Queen Camilla’s hairdresser and local chimney sweeps.
GB News has approached Lanson for a comment.