Primark has launched an NFL-inspired clothing line across its stores featuring six iconic teams. But, the biggest appeal hasn’t come from American football fans, but rather Taylor Swift and Travis Kelce admirers, who have been flocking to the store.
The collection includes gear from teams such as the New York Giants and Las Vegas Raiders, which has been a hit with enthusiasts. But, it’s the Kansas City Chiefs merchandise that’s flying off the shelves.
Primark can thank pop icon Taylor Swift’s relationship with Chiefs star Travis Kelce since 2023 for that. Taylor is often seen sporting NFL-inspired outfits, especially when cheering her boyfriend on from the sidelines, which is sure to be one of her favourite pastimes.
The range, some of which can be seen online, offers click-and-collect in select locations. Supporters can snag items like socks for £6, sliders at £12, T-shirts priced at £14, hoodies for £28 and a statement varsity jacket costing £55, reports the Mirror.
Swifties have been all over social media, especially TikTok, dubbing the items as ‘must-haves’. One exclaimed: “Omgggg I have to go there! ” while someone, tagging friends, said: “Taylor would want us to buy these!”
A third shared: “I’m taking a trip to Primark and I will be buying all of these!” Another commented: “I have never wanted to go to Primark more in my life! “
A fifth person humorously queried: “Do you think people over in Ohio are buying like Bolton or Wolves merch in their shops? Just a thought!”
The spotlight was mainly on the pricey £55 varsity-style jacket, which showcases teams from New York, Las Vegas, and Philadelphia. On the web, it’s listed as an item that “combines classic sports style with bold team branding.”
The website added: “Featuring a red body and contrasting cream sleeves, it showcases embroidered patches, including the iconic logo, NFL emblem, and team motifs. The jacket is finished with a striped ribbed collar, cuffs, and hem, adding a vintage touch.
“Its popper button front and dual side pockets ensure functionality while maintaining its timeless varsity look. A must-have for fans, perfect for game days or casual outings.”
In other news from Primark, Taylor Swift fans aren’t the only ones thrilled with the store’s latest offerings. A wave of nostalgia swept over fans of a classic 2000s film when its icon main character was featured in a line of comfy pyjamas, retailing at £28.