Jeremy Clarkson’s Oxfordshire farm is set to host a massive event dedicated to the agricultural industry.
Cereals is “UK’s leading arable technical event” and will bring upwards of 25,000 people to Diddly Squat.
More than 500 exhibitors will travel to the Chipping Norton farm in 2026 and will “be an opportunity for industry professionals to connect and explore solutions”.
Clarkson, 64, has become a public defender of British farming following the massive success of Clarkson’s Farm’s and it’s highlighting of issues faced by the community.
“Farmers across the country are facing some of toughest conditions seen in decades. So, we wanted to be involved in something positive,” he said about hosting the event.
The former Top Gear star continued: “Hosting Cereals was an opportunity for us to run a large-scale, practical event for UK food producers.
Clarkson’s Diddly Squat farm is due to host the huge event in 2026
Getty / PA
“For us, it will be interesting to see how the event’s crop plots perform on our Cotswold brash land, and of course there will be the pop-up Farmer’s Dog bar and the Hawkstone Filling Station to enjoy,” he added.
Clarkson’s long-suffering agronomist Charlie Ireland, known as “Cheerful Charlie” in series, said: “Diddly Squat Farm, like any other, is impacted by unpredictable weather and market volatility.”
“Cereals will provide a platform for discussions on sustainable, profitable food production,” Ireland continued.
The plan for Diddly Squat to host was officially confirmed by agricultural magazine Farmers Weekly.
Clarkson has become a champion of British farming
PA
Cereals is due to be held to take place on June 10 and 11, 2026.
Event director Alli McEntyre predicted the Diddly Squat event will “shine a spotlight on the challenges faced by arable farmers and the broader UK farming sector.”
“This will be an opportunity for industry professionals to connect and explore solutions,” she continued.
Cereals is expected to host a variety of “technical zones” including crop plots, agronomy workshops and networking areas.
Additionally, the show will boast the finest selection of British farmed goods, including local food and drinks, for guests.
Clarkson bought Diddly Squat farm in 2008 and became a public advocate for British agriculture when the Amazon show, documenting his attempts to make the property profitable, debuted in 2021.
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However, he quickly became a central figure in the row between British farmers and the government following chancellor Rachel Reeves Autumn budget.
The budget announced the end of inheritance tax exemption for farms worth over £1million – slapping farmers with a 20 per cent tax when trying to pass their farm on.
Following the move, Clarkson issues a furious rebuke of the policy.
He later joined farmers as they took to the streets of London in protest in November.