Primark has introduced a tomato and basil-scented candle for just £5, and it’s causing quite a stir among homeware enthusiasts. The unusual scent, which reminds fans of an £85 candle by designer brand Loewe, quickly grabbed attention after hitting the shelves.
Eager shoppers headed to Primark stores to catch a whiff of this distinctive offering, including Aimee Michelle, who posts on TikTok as @Aimeemichelle_a. In a video that’s garnered over 20,000 views, Aimee said: “Look at this new candle scent that Primark Home are doing. You need to see this. It is tomato and basil scented. Yes, a tomato-scented candle in Primark.”
Aimee added: “The container is horrible. I can’t say I rate it, but it’s only £5, and I can report this actually smells of tomatoes.” She compared the candle to the Daylesford Vine Tomato Scented Candle, retailing at £37 via Ocado, reports the Mirror.
Meanwhile, commenters offered further suggestions, with someone writing: “I think it’s [an alternative] of a Loewe candle.” Another concurred, indicating their agreement with an emoji. Loewe’s Tomato Leaves Scented Candle is sold at John Lewis for £85 (170g) or £354 (2120g), putting Primark’s version firmly in the spotlight as a thrifty option for fans of tomato-inspired fragrances.
Online reactions to Primark’s offering were mixed. Commenting on Aimee’s video, a viewer wrote: “I can’t imagine this.” On the flip side, an enthusiast praised: “I love Primark atm.”
Meanwhile, a social media user said: “A couple of years ago I bought a tomato and basil reed diffuser from Aldi. It was so strong the whole house started to smell like a greenhouse.” Clearly impressed, Aimee responded: “Ah that would be amazing let’s hope they bring it back!”
In reaction to Aimee’s Instagram post about the candles, a fan said: “These are so cool! I saw the tomato and basil one you said smelt like tomato! I’m actually wanting to get that.” Another user commented: “Ooh it’s different, I’ll say that.”
Shoppers who want to smell the talked-about candle can check their local stores. It doesn’t appear on Primark’s website, though there’s a range of candles available to view online. As per the website, Primark’s candle offering includes a Scented Candle in Fluted Glass Jar for £6, a Multi Wick Scented Candle for £11, and a Fluted Lidded Candle for £5.