Waitrose releases new range of fish cooked in a market-first traditional French style

The launch comes as the retailer responds to growing interest in French cuisine.

The premium supermarket chain’s innovative offering aims to help customers who feel uncertain about cooking fish at home.

The fish is priced at £7.50 with an introductory price of £6

Waitrose

The range features three distinct products, each priced at £7.50 with an introductory offer of £6.

Wild Garlic Scottish Salmon Fillets come with wild garlic butter, cracked black pepper and chives.

The Thai Green Inspired Cod Fillets are prepared with Thai-inspired butter, fresh chillies and coriander.

Completing the range, Provençal Inspired Haddock Fillets feature oven-roasted tomatoes, black olives, capers and lemon.

Each product is made with fresh, not frozen fish, except during seasonal supply challenges. The new range requires no hands-on preparation and can be ready to serve in as little as 20 minutes.

The cooking method aims to make the paper retain the fish’s natural moisture while infusing it with aromatic seasonings.

This technique creates a rich, flavour-packed sauce and guarantees perfectly tender fish every time.

The parchment parcels are designed to steam in the tray, making the cooking process straightforward for home cooks.

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The new fish range has been described as the perfect mid-week solution

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Natalie Kelsey, product developer at Waitrose, said: “We are delighted to launch the first fish ‘En Papillote’ to the market – an easy, healthy and delicious option that suits our customers’ busy lifestyles.

“Overcoming the dreaded ‘fish fear’, this style of cooking allows the freshness of the ingredients to truly shine.

“As the perfect mid-week solution, I love to serve mine with wholegrain rice, egg noodles or veggies for the perfect balanced meal.”

Waitrose recently rolled out two new drinks in collaboration with PerfectTed offerings to customers: Strawberry Matcha Latte and Vanilla Matcha Latte, both made with organic, ceremonial-grade matcha.