During January, many find their wallets a bit tighter than usual, making splurges on high-end beauty products not always possible.

But never fear, because B&M comes to the rescue with its affordable range of home, skincare, and beauty items – perfect for those looking for wallet-friendly alternatives to pricier brands.

In the quest for avoiding chapped lips that are often caused by the cold, dry weather, one particular item gracing B&M shelves is drawing attention for providing that essential moisture with a gorgeous sweet aroma too.

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B&M’s official Instagram account caused quite the stir recently, posting a video showing off the must-have Sol Beauty Lip Oil and urging shoppers to be quick if they want to snap one up.

The lip oil itself, costing £1.99, is fragranced with salted caramel and vanilla – a scent very similar to the Sol De Janeiro range. While the Sol De Janeiro Brazilian Kiss lip butter might set you back by £16, B&M’s alternative is easier on the purse strings but still boasts that similar yellow packaging, reports the Manchester Evening News.

Captioning the video, they said: “Run, don’t walk to B&M for our viral salted caramel vanilla lip oil! Perfect for keeping your lips hydrated in this wintery weather.”

As per the product description, the lip oil includes cocoa and shea butter ingredients known for their moisturising properties, ideal for nurturing chapped lips through the cold weather.

The video was first posted by Allie Nelson on TikTok and has since racked up a whopping 759k views.

In the comment section, someone posed the question: “Does it smell better than the soo de janeiro lip balm? ” prompting Allie to respond: “Yeah it does 100%”

One commenter admitted: “I seen this and walked right past telling myself I had enough lip oils…wish I got one now.”

Meanwhile, another chimed in with praise, saying: “It’s really good 10/10 I’ll always buy this now.”

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