Iceland Foods has unveiled its biggest-ever deals event including an expanded £1 or less range with over 1,000 products, alongside 10 for £10, buy 2, get 1 free, and half-price must-haves. Iceland’s increased £1 or less lines now feature an expanded range of products, from frozen favourites and ready meals, to sweet treats and household staples.

Richard Walker, Executive Chairman of Iceland Foods, said: “We know families are looking to reduce spending in all aspects of everyday life and we know that we need to do our bit to help. January will be a struggle for millions, it’s no secret that bills are going to rise and it’s going to hit some families extremely hard. That’s why we’re stepping up, expanding our £1 or less lines and introducing hundreds of deals. We’re here to help this January.”

The Mega Deals event includes half-price laundry products, discounted frozen favourites from top brands like Quorn, Chicago Town, and Birdseye, as well as a buy two get one free offer.

10 for £10

Customers can purchase 10 items for just £10 on select products and save up to £15 between 3rd and 20th January. Products include:

  • Birds Eye Chicken Fingers – 10 Pack, £2.50
  • Young’s Chip Shop Omega 3 Fish Fillets – 2 Pack, £2.50
  • Chicago Town Cheese & Tomato Sub – 2 Pack £1.75
  • Richmond Thick Pork Sausage – 8 Pack, £1.85
  • Birds Eye Chicken Dippers – 12 Pack, £2.50

Half Price Frozen

Customers can enjoy Half Price Frozen family favourites, including Chicago Town Pizza, Birdseye Fish Fingers and Quorn Meat-Free Mince from 3rd January to 20th January:

  • Chicago Town Tiger Crust Pepperoni Pizza – was £3.50 / now £1.75, 320g
  • Birds Eye Ultimate Chicken Burgers – was £4.00 / now £2.00, 2 Pack
  • Quorn Meat-Free Mince – was £2.50 / now £1.25, 300g
  • Birds Eye Great Value Fish Fingers – was £4.00 / now £2.00, 14 Pack
  • Oreo Ice Cream Tub – was £5.00 / now £2.50, 480ml
  • Cadbury Caramilk Tub – was £4.00 / now £2.00, 480ml
  • Young’s Gastro Crispy Tempura Battered Fish Fillets – was £4.50 / now £2.00, 2pk

Half Price Laundry

Iceland and The Food Warehouse is offering half price deals on household favourite laundry products, including Comfort, Persil and Lenor. Available from 3 January – 20 January:

  • Comfort 48 Washes Waterlily & Lime Creations – £2.50
  • Persil 15 Washes Non Bio Tablets – £3.75
  • Persil 15 Washes Bio Tablets – £3.75
  • Persil 24 Washes Non Bio Liquid – £3.75
  • Persil 24 Washes Bio Liquid – £3.75
  • Persil 21 Washes Bio Powder – £3.50
  • Persil 21 Washes Non Bio Powder – £3.50
  • Comfort 48 Washes Passion Bloom Detergent – £2.50
  • Lenor Unstoppables – £3.00, 176g

Buy 2, Get 1 Free

From 3 January – 20 January, customers can take advantage of Iceland’s Buy 2, Get 1 Free offer on cupboard essentials:

  • Heinz Ravioli in Tomato Sauce – £2.00, 400g
  • Sharwood’s Tikka Masala Cook Sauce – £2.50, 420g
  • Knorr Beef Stock Pot – £1.90, 4 Pack
  • Kellogg’s Strawberry Fruit Winder – £2.00, 5 Pack
  • Kellogg’s Strawberry & Apple Winders – £2.00, 5 Pack
  • Bisto Beef Granules – £4.00, 300g
  • Heinz Richmond Sausages & Beanz – £2.00, 415g
  • Heinz Richmond Sausages & Spaghetti – £2.00, 400g

£1 or less Favourites

  • Iceland Mozzarella Balls, 200g – £1.00
  • Iceland Cheesy Potato Swirls, 450g – £1.00
  • Iceland Mac ‘N’ Cheese Bites – 10 Pack, £1.00
  • Iceland Breaded King Prawns – 8 Pack, £1.00

5 for £5 products

From 3 January customers can get more for less with Iceland’s 5 for £5 deal on a range of essential goods from chilled lunchbox favourites, to toilet rolls and milkshakes.

  • Fridge Raiders Slow Roasted Chicken Snack Bites – £1.25, 70g
  • Frijj Cookie Dough Milkshake – £1.70, 330ml
  • Peperami Original Salami and Cheese Snack Box – £2.00, 50g
  • Little Duck 4 Luxe Toilet Tissue – £1.25
  • Nesquik Chocolate Sandwich – £1.40, 104g

Star Buys

Includes a range of flash offers across Iceland and Food Warehouse stores from 3 January 2024

  • Le Roule Garlic & Herb – was £2.00 / now £1.00, 125g
  • Pork & Stuffing Mini Pork Pies – was £2.40 / now £1.20, 4pk
  • Iceland Indian Selection Pack – was £2.50 / now £1.25, 400g
  • Lurpak Garlic Butter – was £2.25 / now £1.50, 125g
  • Belton Farm Silver Fox Cheddar – was £3.00 / now £1.50, 200g
  • Iceland Cheese Selection – was £4.50 / now £2.00, 290g
  • Iceland Luxury Maple Gammon Joint – was £6.00 / now £3.00, 1.1kg
  • Iceland Luxury Cheese Selection Pack – was £7.50 / now £3.00, 450g
  • Iceland Luxury Unsmoked Gammon Joint – was £10.00 / now £5.00, 2kg