A major high street chain is cutting hundreds of prices to £1. From Tuesday items ranging from batteries to biscuits will see prices slashed at Poundland as the bargain chain increases the number of core products at £1 or below from around 1,500 to almost 2,400 in all its UK stores.
The price cuts come alongside the store’s festive sale which is seeing many products priced at under £1 and takes the total number of items priced at £1 or below to 4,000. There are further discounts available through its Poundland Perks which is offering 200 additional cuts for those with the loyalty app.
Across Poundland’s typical core range of around 5,000 items, around a half will be £1 or less, with the store saying it is “reinforcing Poundland’s position, as the home of the pound”.
And the chain has pointed out that according to the Bank of England inflation calculator, the value of a pound in 1990 when Poundland opened its first store, would be the equivalent of £2.42 today. The new lower prices can be found on items from batteries to bleach and bread to Biscoff biscuits.
Outside the grocery department, there’s price drops on Poundland’s home ranges which are available in all of its 800-plus stores. A 38cm table mat is reduced to £1.00 from £2.50, a drawstring laundry bag is reduced from £2.50 to £1.00 and a three-piece tea towel set is cut from £2.50 to £1.00. Soap dispensers, 2-pack picture frames and a glass vase are all available for £1 .
There are also cuts on other home items outside the £1 and in the clothing departments which can be found in most of its stores. Those include kids and baby clothing that now start from £1.50, women and men’s t-shirts from £2.00 and women’s sweatshirts, knitwear, denim and dresses from £5.00.
For shoppers using the Perks app savings include McCain microchips (4 pack), at £1.50, Chicago Town Twin cheese pizza is £1.50 and a 145g Rustlers hot dog is £1.
The store says the latest price reductions build on significant moves made by Poundland before Christmas which saw key everyday essentials such as milk, bread, sugar and eggs all reduced to a locked price of £1. It also introduced new £1 fresh produce stands in over 520 stores offering key items such as apples and oranges.
Poundland commercial director CJ Antal-Smith said: “According to the Bank of England, Poundland should be £2.42-land today, based on the way inflation has risen since it opened its first store 35 years ago. But Poundland is all about defying inflation and delivering amazing value and our customers are being very clear that they need us to be at our best in 2025 in the face of continued pressure on household budgets.
“We know that’s our job, and we’ll do all we can to deliver the promise of amazing value on the items they need.”