One of the world’s most popular vehicle brands said it would continue to move forward with hybrid vehicles to help more drivers transition to electric cars.
According to UK managing director Nicole Melillo Shaw, Volvo will retain its support in hybrid vehicle technology in the coming years.
The company has confirmed it will no longer produce purely petrol-powered vehicles, though hybrid powertrains will maintain a significant role.
Commenting on the decision, Shaw said hybrid and electrification is “really critical” in its goal of slashing emissions across the company.
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Volvo is committed to using hybrid technology in the coming years
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She highlighted how hybrids offer a stepping stone for those uncertain about full electrification, adding: “We’ve recognised that we’re in a really strong position because we’ve also got the hybrid if you’re not quite sure [about going electric].”
Volvo’s hybrid strategy comes alongside a notable response to customer feedback regarding its estate models.
The company recently reversed its August 2023 decision to discontinue the V90 and V60 models after hearing from customers who wanted alternatives to SUVs.
Shaw told the PA news agency: “We listen to that feedback and we’re bringing it back based on true customer demand.”
She noted that estate models are particularly valuable for fleet customers, describing them as “really great fleet car[s].”
The Swedish brand said its customer-driven approach demonstrates its commitment to maintaining diverse vehicle options while pursuing its electrification goals.
Volvo, which is based in Gothenburg, continues to balance its transition towards electric vehicles while meeting current market demands through hybrid technology.
However, it maintains that it is firmly against the use of diesel engines and will not reintroduce them to its lineup.
Shaw was explicit that diesel power would not return to the brand’s range, stating it would be “literally be at odds with our ambition.”
The company continues to expand its electric vehicle offerings with the introduction of the new EX90, as well as an update to its hybrid-only XC90 model.
According to the latest data from the Society of Motor Manufacturers and Traders (SMMT), by November, Volvo had sold 60,784 vehicles, marking an impressive 3.35 per cent share of the market.
Last year also represented a massive increase in total sales for the Swedish brand in the UK with almost 15,000 more vehicles sold in 2024 than the year prior.
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Nicole Melillo Shaw, Volvo UK MD, said the brand would not revive diesel sales
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This ranks Volvo above other popular brands including Tesla, Seat, Mini, Land Rover and Fiat.
At present, Volvo has the EX90, EX40, EX30 and EC40 electric vehicles on the market, while plug-in hybrid models include the XC90, XC60, V90 and the V60.