Discovering your go-to fragrance that not only endures but also captures your essence can be a challenge. Opting for established designer labels might be a good starting point, particularly with the January sales discounts now underway.

Amazon customers are raving about the Elizabeth Arden Fifth Avenue Eau de Parfum, currently on offer at just £13.63, down from its original price of £26.28 – that’s a whopping 48% saving available for a limited time.

Purchasing the same 30ml bottle directly from Elizabeth Arden would cost you £23.45. Touted as both feminine and sophisticated, it’s an ideal pick for any event.

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The fragrance combines the sweet scent of fresh magnolias with zesty bergamot and a warm amber foundation. If floral scents are your preference, this might just be the perfect match.

Additionally, it’s presented in a straightforward yet striking glass bottle that’s sure to stand out on any vanity. This perfume has proven to be a favourite among online buyers, boasting an impressive average rating of 4.5 stars from over 12,700 reviews, reports MyLondon.

perfume box
The perfume comes in a lovely gold box and sophisticated glass bottle (Image: Amazon)

A satisfied customer shared: “This is my favourite perfume of all time. It’s something I keep ordering and will carry on doing so. Love the smell and it lasts all day.”

Another shopper expressed their longtime affection for the scent: “I have been wearing this perfume for years. I still love it. It is such a beautiful fragrance – when you wear it people will notice,” while a third customer commented: “I’ve used this over a number of years. I like the lightness of the perfume, especially for day wear because of its subtle, sweet fragrance. Excellent value for money.”

Unfortunately, not all reviews were as glowing, with some purchasers disappointed by the perfume’s longevity. “I love the smell of this perfume and it arrived quickly,” reported one reviewer, “However, the smell doesn’t last more than 2 hours for me. I work in a closed environment and I keep reapplying a couple of times during an 8 hour shift.”

You can pick up the Elizabeth Arden perfume on Amazon. Elsewhere, Superdrug has cut the price of the ever-popular Obsession by Calvin Klein by £47.

Priced now at just £31, it features top notes of bergamot and mandarin, accompanied by base notes of amber and musk. Moreover, The Perfume Shop offers Estée Lauder’s distinctive golden-ribboned Youth Dew; formerly priced at £60, it can now be snagged for £33.