Morrisons has said it is starting the New Year by following in rival retailers Aldi’s and Lidl’s footsteps. The UK supermarket giant said that from January 1, its customers will be able to take advantage of lower prices.
A spokesperson explained that from Wednesday, new additions like olive oil, coffee, eggs, single cream and pasta sauce will join the hundreds of existing Price Match items already available, including bananas, potatoes, broccoli, and onions. This means customers can fill their baskets with high-quality products at prices matched to, or cheaper than, Aldi and Lidl.
This will bring the total number of Price Match items to more than 500. Morrisons said it also remains committed to British farming, with staples like 100% British beef mince, chicken fillets, and locally sourced carrots also included in the Price Match, alongside other favourites like semi-skimmed milk, rice, cheese, and tins of chopped tomatoes.
Gareth Lloyd, Head of Price at Morrisons, said: “We’re starting 2025 by doubling down on value for our customers. Expanding our Price Match means more of the essentials and brands customers love at the prices they expect, with the quality they trust from Morrisons. This builds on the savings and rewards we’ve introduced throughout the year – from price cuts to better deals for our More Card members. It’s all about helping shoppers get more for their money.”
Morrisons launched its Price Match in February 2024 with over 200 products, including staples like corn flakes, baby wipes, bread, as well as household essentials such as anti-bac spray, bleach, and toilet rolls. Signage in stores and online makes it easy for customers to spot Price Matched products.