Shark’s FlexStyle devices have a pretty impressive reputation for delivering salon-worthy tresses in rapid time and with minimal heat damage to your hair. In the brand’s festive end of year sale, its stylers have been reduced massively, to help you see in 2025 in style.

Now costing £239.99 from £299.99 at Shark, beating Boots and John Lewis‘ price of £269.99 and £249.99, the Shark FlexStyle 5-in-1 Air Styler & Hair Dryer is a great investment piece that can give your hair bouncy curls – both naturally enhanced with the diffuser and manually with a barrel – volumise, smooth, and dry it effortlessly with less damage thanks to the device measuring heat 1,000 times per second, generating consistent air flow temperatures.

The styler comes complete with auto-wrap curlers, a paddle brush, an oval brush, a concentrator, a diffuser and a storage case, meaning you can get five different styles in one fell swoop.

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Now, I have this device – specifically the Wicked themed iteration that is currently out of stock (sob!) but I’m sure it’ll be restocked in no time – and with shortish, curly and frizzy hair, I must admit I had relatively sceptical hopes for it to transform my hair into sumptuous locks in record time at home, as I’d seen all over social media. But I must say, I was proved well and truly wrong after testing it out for myself having given in to the hype. Let me tell you why.

The Shark Flexstyle
The Shark Flexstyle has been reduced to £239.99 from £299.99 in the brand’s end of season sale (Image: Superdrug)

Firstly, the FlexStyler is a stunning piece to look at – it’s not your regular, bulky hair dryer that is a faff to transport anywhere. It it long and sleek and has a button to fold it into a right angle (which is the position that dries your hair, rather than styles it). It can fit neatly into your bag without taking up too much room, making it great to travel with and isn’t actually too loud.

How it works is you need to dry your hair to about 70% with the dryer part of the hair styler in place, at a right angle, then, straighten it up (with the click of a button) to add your desired attachment.

Eve's Shark x WICKED FlexStyle Limited Edition ready to dry hair
Eve’s Shark x WICKED FlexStyle Limited Edition ready to dry hair (Image: Eve Rowlands)

Packed with power, it dried my entire head of hair rapidly (taking drying time from 35 minutes to about 10) with its customisable heat and airflow settings to style with the various different attachments. I didn’t even need to use the most powerful setting and it cut down my drying time immensely.

I will say that using the attachments does take some getting used to – when using the curling barrel, it took several attempts to get the right angle to get the curl how I wanted it – and I’ve had a few times when the attachment has come out mid flow. Although, that may be my fault. Once you’ve nailed it, however, in my opinion you are left with enviable hair that looks like you’ve rolled out of the salon with just one styling device – my picture does not do it justice.

Beauty writer Eve Rowlands' favourite Shark attachment for her FlexStyle device is the oval brush
Beauty writer Eve Rowlands’ favourite Shark attachment for her FlexStyle device is the oval brush (Image: Eve Rowlands)

My favourite attachment is the oval brush as, for someone with unruly curls, it’s sometimes tricky to have silky smooth styles without using a pair of straighteners to get that soft finish, but the brush part cuts through the knots and leaves my hair super silky, it’s really lovely. Plus, it gives it volume and makes me feel like I’m part of ABBA with its flicky finish. Although I would have enjoyed having a smaller oval brush to tackle my shorter layers.

I enjoy the curler too as, if I want more Hollywood style curls, it’s ideal for getting those big, bouncy barrels without the need for a curling tong.

Although it is a bit of an investment at £239.99, one of the only negatives I’ve come across, it’s one that I can see lasting for a long time and has all your styling needs in one piece of equipment. And, if it gives your hair that extra bit of protection from heat, it’s worthwhile, no?

Get the stone 5-IN-1 Flex-Styler here for £239.99 down from £299.99.

Shark isn’t the only place offering some pretty epic reductions on hair stylers of this calibre. Boots has reduced the price of the Dyson Airwrap Multi-Styler And Dryer in Strawberry Bronze And Blush Pink to £399.99 from £479.99, meanwhile Bellissima Italia’s Air Wonder 8 in 1 Hot Air Styler is now £69.99 down from £129.99.