The holiday are here at last! The Coca-Cola Christmas truck is set to return to Bristol for one day only, bringing it’s festive magic to the city. Visitors will be able to enjoy fun and festive games, with a chance to win exclusive Coca-Cola merchandise, while capturing the perfect selfie in front of the big red truck.
The iconic vehicle will be stopping at Cribbs Causeway on Saturday, December 21 from 12pm to 8pm. Under a canopy of twinkling lights and festive music, visitors can also taste treats from a festive food truck that will serve up delicious seasonal tastes alongside an ice-cold Coca-Cola Zero Sugar.
This year’s tour is supporting FareShare, the UK’s biggest charity fighting hunger and food waste. For every one person that visits the tour, the equivalent of one meal will be donated on their behalf. Coca-Cola says it aims to donate the equivalent of up to a total of 1 million meals* via FareShare this festive season.
Florence Wheatley, marketing manager for Coca-Cola Great Britain Coca-Cola, said: “Coca-Cola has and remains synonymous with Christmas, with many people eagerly awaiting the Coca-Cola Christmas Truck Tour and Holidays Are Coming advert to create a little festive magic.
“This year, we’re delighted to continue our relationship with FareShare to support its mission to reduce hunger and surplus food waste. We hope that every person that attends the Truck Tour not only experiences the magic of Coca-Cola Christmas, but also supports FareShare, knowing that the equivalent of a meal has been donated on their behalf, acting as a little moment of kindness to ensure that thousands of people across the country enjoy a more meaningful Christmas.”
FareShare works with the food industry to redistribute surplus food, which might otherwise go to waste, to a network of 8,000 charities and community groups across the UK. These groups include community centres, faith groups, homelessness shelters, refuges, and schools, all working hard to support people in need. Food is used to bring people together, strengthening communities and helping people access vital support service
Kirsty Ford, Head of Fundraising at FareShare said: “We are so grateful to Coca-Cola for their continued support for FareShare. These invaluable donations help us get good-to-eat food to the people who need it rather than going to waste. Every day, the food we redistribute to a network of over 8,000 charities in every region helps to strengthen communities.
“Coca-Cola’s generous support for FareShare is instrumental in helping people affected by the cost-of-living crisis. This support means charities can unite more people through food to form connections and access essential support services. Thank you for helping FareShare make the food go further.”
This year, the Coca-Cola Truck Tour focuses on the ambition to make kindness travel. Echoing the wider Coca-Cola Christmas campaign message, ‘The World Needs More Santas’, the tour will encourage visitors from Bristol to embrace their inner Santa and share an act of kindness with others during the festive season.