Aldi is set to introduce a strict ‘two per person’ limit in all supermarkets across the UK next week. From December 27 to December 31, the store will put in place a rule that means customers will only be able to buy two bottles of a new drink per person.
During the five days, Aldi’s Crémant De Loire sparkling wine will be reduced from £8.99 to £4.99. This means buying two bottles will only cost you £9.98 – just in time for post-Christmas and New Year’s celebrations.
Aldi says the rule will be put in place in a bid to give everyone a chance this festive season. The drink is expected to cause a frenzy among customers thanks to the 44% price drop.
The supermarket expects unprecedented demand for the wine after its reduction was called out as “steal of the season” by Jane MacQuitty, wine critic at The Times. Aldi’s Crémant De Loire sparkling wine was launched as part of the supermarket’s latest Autumn Winter range.
The Specially Selected sparkling wine has been praised for its notes of “mouthwatering, creamy, honey flecked, quince and golden apple fruit”. Aldi’s two-bottle limit aims to give more shoppers a chance to raise a toast to the New Year with this refreshing Crémant, Aldi bosses say.
Julie Ashfield, Managing Director of Buying at Aldi UK, added: “We want everyone to be able to raise a glass of quality wine this festive period, without breaking the bank. By lowering the price of our exquisite Crémant De Loire to just £4.99 and introducing a two-bottle limit, we’re ensuring more customers can experience this exceptional sparkling wine at an unbelievable price.”
If shoppers can’t wait until December 27 to get their hands on some festive savings, Aldi is dropping the price of more than 60 bottles in its Specially Selected wine range. Bottles will be slashed by up to 25% until New Year’s Eve.
Drink responsibly
Drinkaware warns that the risk of developing a range of health problems, including cancers of the mouth, throat and breast, increases the more you drink regularly. To keep health risks from alcohol low, you should drink no more than 14 units a week, ensure you have several drink-free days, and avoid binge drinking. Remember to drink responsibly (18+) and be Drinkaware.