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It’s no secret that Taylor Swift’s Eras Tour has become an international phenomenon impacting many facets of pop culture, and fashion is no exception. Instead of simply emulating the pop star’s personal style or wearing the latest trends to the shows, fans have opted to wear outfits that are mostly DIY, or have handmade elements. These looks often took months of planning and had specific references to their favourite album, lyric, or past look of Taylor’s.
Here were some of the outfits that caught our eye at the first night of the Vancouver shows.
Karma music video
Mother and daughter Erin and Catori M. created a duet outfit, inspired by a very brief but memorable scene in the “Karma”music video. “I’m Olivia, Taylor’s cat,” Catori proudly exclaims. Mom Erin elaborates that “in the video, Taylor is laying on a giant Olivia, so I tried to create that exact cat… we loved that she can sit on my lap and she loves me, just like the lyrics.” While Catori’s fuzzy coat came from Goodwill, Erin bought her inexpensive dress purely for the colour, which was hard to replicate. “I couldn’t find any fabric that looked like her dress, so I stenciled and painted on the floral print myself.” The original dress that Taylor wore was from Erdem’s Spring 2023 collection.
Cat mittens: Amazon($24)
Pearl necklace: Simons ($25)
Reputation bodysuits
Like many other fans, Abby Vargas and Melinda Stewart were patiently waiting for Taylor to announce her re-recording of the Reputation album during the Vancouver leg of the tour, which inspired their outfits. “We bought the bodysuit on Amazon, and then we found the snake jewels on Etsy… we cut everything up and applied them ourselves,” Abby explains. “We also found all this snake jewelry, mostly from Amazon.” The bodysuits are directly inspired from the one-legged bodysuit Taylor wears while singing her songs from this era, which has a prevalent snake motif. “We took this trip together because we are going to be sisters-in-law in 2 months. We’ve been Taylor Swift fans since her first album. I was in middle school, and now we’re almost 30… we’ve grown up with her.”
Boots: Amazon ($113)
Bodysuit:Amazon ($42)
Snake accessories: Amazon ($10)
Handmade wool cardigans
It was hard to miss Jessica and Megan Knell’s bright cardigans while walking through BC Place. Throughout the landslide of social media posts shared throughout the entire Eras Tour, we had never seen anything like them – and it turns out, it’s because these are completely bespoke. “I saw a graphic of Taylor online, and from there I created the crochet pattern,” Jessica shared. “It took me about 120 hours for each sweater, not including the beads on the pockets”, she said as she jingled the beaded friendship bracelets sewn onto the front. “We are diehard fans, so we wanted to wear something that nobody else would have.” Mission accomplished.
Evermore
Sisters Kayla and Felicity evoked the evermore era for their matching looks. Even though they bought their entire outfits on Amazon as an homage to the cottagecore aesthetic of Taylor’s two 2020 albums, Swifties will notice another key detail: their lipstick. Taylor has worn a signature red lip for many years, and these fans made sure theirs was a perfect match. “Our lipstick is a dupe for Taylor’s signature red lipstick, Pat McGrath Labs MatteTrance Lipstick in ‘Elson’ ($53), which was sold out. Ours is Maybelline Superstay Matte Ink in ‘Exhilirator’ ($9).”
Shake it Off
Aubree’s outfit is an unmistakable recreation of Taylor’s cheerleading look in the “Shake it Off” music video from her 1989 album. Despite the look’s nearly identical match, everything was from Amazon and Etsy. “I could never pick what song I’m most excited for… I have been a diehard fan since 1989.” No detail was too small for Aubree to overlook, as she was sure to include blue eye makeup like Taylor’s in the video. She wore Maybelline Master Precise All Day Liquid Eyeliner in ‘Galactic Cobalt’ ($12).
Varsity Letters: Amazon ($22) | Etsy ($2 each)
Skirt: Amazon ($26)
No matter which era fans were referencing, there was a common denominator for all in attendance: friendship bracelets. This tradition is a reference to the song “You’re On Your Own, Kid”from Taylor’s Midnights album. The lyric “make the friendship bracelets, take the moment and taste it” had a profound impact on fans, who now exchange bracelets as a symbol of connection, community, and a shared love of Swift’s music. Many fans had been beading for months, creating hundreds of bracelets they were proudly handing out and trading at the show.
The fashion choices at the finale of Taylor Swift’s finale in Vancouver were a testament to the creativity, dedication, and deep personal connection fans feel towards the artist and her music. The sheer effort fans put into their looks highlighted the way Swift’s music transcends the stage, becoming a shared culture experience that has united people around the world. From sparkling snake bodysuits to meticulously hand-crocheted cardigans, Swifties proved that when it comes to celebrating their love for Taylor, they truly never go out of style.
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