While Mariah might have been singing ‘All I Want For Christmas is You’ since early November, it appears all the nation wants is to receive Christmas greeting cards at an appropriate time. According to a survey 82 per cent of people found giving or receiving cards in November ‘unacceptable’, with the exchange of cards having no place until at least the start of advent.
42 per cent of people believe the first week of December is the earliest acceptable date to think about sharing Christmas cards, while a quarter would prefer to hold out until the second week of December. According to the research, a last-minute 4 per cent of those polled think festive card giving should take place as late as Christmas Eve or Christmas Day.
One in five respondents believe it is acceptable to send Christmas greeting cards in November, with 2 per cent popping to the post office as early as the 1 st of the month.
The survey by Fujifilm and greeting card retailer Scribbler also revealed that the average Brit will send nine Christmas greeting cards this year. The research showed the older generation is leading the card-sending game, with over 65s expected to send almost twice as many greeting cards as 18-to 24-year-olds (an average of 11 vs 6 cards sent).
While the British public prefer sending cards later, many are keen to take them down soon after the big day too, with more than half (62 per cent) saying they should be gone before New Year’s Day.
John Procter, CEO of Scribbler, said: “The majority of the public might think that November is officially too early to post Christmas cards, but we believe that if you want to send Christmas cheer before December, then go for it. With card designs and options more creative than ever, it feels a shame to only have them on display for a limited time. We believe the longer they’re up the better.”
Greeting cards from the Scribbler kiosks are printed using Fujifilm’s printing technology and are updated with the latest designs and viral trends.