Essity, one of the UK’s top hygiene and health employers, has devised a unique method to attract potential recruits by printing its job advertisements on toilet paper.
The toilet rolls, featuring job descriptions, have been strategically placed in university toilets in Nottingham, home to a renowned engineering school.
This initiative is part of Essity’s strategy to hire graduates and budding talent in the engineering and manufacturing sectors.
According to research conducted by the company, university students often find the job search process daunting with 21 per cent unsure of where to begin post-graduation.
A third of the students worry about intense competition hindering their chances of recruitment, while 27 per cent fear they might end up settling in a job they didn’t want.
Gareth Lucy, a spokesperson for the hygiene and health firm, stated: “We want to create a pipeline of talented individuals who have the potential to become the future leaders of our company.”
“As we specialise in the production of toilet paper in the UK, it felt like the obvious way of getting our message out there.”
Despite feeling nervous about what comes next – with a quarter admitting they’re dreading the job hunt after university – an impressive 96% have a clear idea, or at least some notion, of the kind of jobs they want to apply for after graduating.
Over half are hoping their first job will be related to their current subject of study, and three-quarters have already sought advice on potential career paths.
A positive working environment is a priority for 39 per cent when choosing a career, and almost half are keen to find a role that offers a good work-life balance.
Others areas that were important to prospective talents were listed as joining a company that had good company values, encouraged innovation and had a focus on sustainability.
Gareth Lucy for Essity commented: “Our study tells us what young adults are looking for from a company which helps us ensure we offer what’s important.”
“Our goal is to not only attract the best people but to then be a great place to work that they feel proud of.”