Joanie Clothing has launched its Black Friday sale, providing a massive 40% discount on everything across the website. Shoppers can snag dresses, footwear, coats and accessories in the huge sale, which the brand says is their largest ever and will run until December 3 – although key pieces are already limited in certain sizes.

But Joanie should be as much of interest to the environmentally-conscious as the fashion-conscious, having taken steps towards becoming a more sustainable brand. The ethos even extends to their new party-ready collection which has all the sumptuous velvet and glitter you’d want from glam party looks, but crafted in environmentally friendly ways.

But while we all want to feel like we’re doing right by the environment, everyone wants to wow for a special occasion. Luckily there’s plenty in this Joanie’s Christmas range that does just that, making it a perfect time to refresh your wardrobe while saving 40 per cent.

The eye-catching Nolly Gold Lurex Pussy Bow Mini Dress has grabbed attention and is currently offered at a discounted price of £45, down from £75. Made with eco-friendly recycled polyester lurex fabric, this glitzy retro mini dress features a chic pussy bow tie, long balloon sleeves adorned with covered buttons at the cuffs, an elasticated back panel for a flattering silhouette, and incorporates a mini-length A-line skirt complete with convenient slant pockets.

This shimmering number is available in sizes ranging from 8 to 26. However, prospective buyers should move quickly, with the Mirror reporting that popular sizes 10, 12 and 14 have already flown off the shelves.

The model pairs this Tori Diamond Print Balloon Sleeve Midaxi Dress with pretty silver heels
The Tori Diamond Print Balloon Sleeve Midaxi Dress has an understated shimmery moonochrome style (Image: Joanie Clothing)

For those seeking something with a bit more length for their party wardrobe, the striking Tori Diamond Print Balloon Sleeve Midaxi Dress is currently marked down to £47.40, a significant reduction from the original price tag of £79.

The monochrome dress features a V-neckline, wrap-style body and voluminous balloon sleeves, available in sizes 8-26. It also includes an adjustable back tie for added shape and a long skirt with hip pockets.

Nothing says Christmas like a red dress. Make a statement with the Victoria Floral Damask Balloon Sleeve Midaxi Dress, now on offer in the Black Friday sale for £47.40, down from £79.

Available in sizes 8-26, it displays a subtle floral pattern, exaggerated long sleeves and a flattering v-neckline. It’s also offered in green, black and a multicoloured print option.

Get Christmas ready with this beautiful Victoria Floral frock, on sale for £47.40 reduced from £79
The Victoria Floral frock comes in three separately colourways with a 40% Black Friday discount (Image: Joanie Clothing)

Other standout items in the Joanie Black Friday sale include the sparkly Gaia Gold Lurex V-Neck Midaxi Dress, now reduced to £59.40 from £99. This 70s-inspired dress boasts a v-neckline with an underbust yoke, long, semi-sheer balloon sleeves with rouleau button cuffs, a lined bodice and skirt, an elasticated back panel with a sash belt at the back and hip pockets.

There are lots of different glittering options in the range, but one notable thing missing. Joanie Clothing‘s Brand Manager, Lucy, spoke about their commitment to sustainability: “We love a bit of sparkle at JCHQ, but we don’t love how they’re made or when they are found at the bottom of the ocean twenty years later. We’ve taken the stance that until a more responsible version is widely available at our price point, we’ll sit out of the sequin game.”

“We’ve worked closely with our suppliers to find or develop more responsible options using recycled fibres and prints that shed far fewer microplastics (remember use a guppy bag when washing to capture even more), which means we can sparkle without leaving a trail of glitter behind.”

Joanie is rated excellent on Trustpilot with an average score of 4.7 out of 5 stars, with shoppers praising them for their stunning designs and inclusive styles flattering for all shapes and sizes. While some shoppers say their clothes can be expensive, the 40% discount takes a chunk off the cost of everything.

One happy shopper said: “Simply beautiful dresses and shoes. Top notch quality I’m so thrilled. Totally worth the price. More expensive than I’d usually pay however Joanie is superior quality.”

A second added: “I have ordered from Joanie many times and always receive beautiful, high quality clothes with quick delivery. Every piece I’ve bought makes me feel amazing when wearing it, and I always receive lots of compliments. I love that the pieces feel unique, classic and cheerful – a stark contrast to the beige monotone seen on the high street.”

A third said: “Love that the website shows a bigger model and a smaller model to display the clothes. As a girl on larger side it’s sometimes hard to picture how it will look on my body shape. My order came with in two days, and the dresses were beautiful much better than I expected. Suited my body shape perfectly.

Not everyone was thrilled with their order though. One three star reviewer said: “Love Joanie’s dresses but the sizing can be hit and miss. Refund policy is way too long. They confirm really quickly that the warehouse has received the item and expect you to wait 14 working days for them to process a refund. Way too long!”

Joanie is not the only retailer dazzling shoppers with their array of sparkling party outfits. M&S is drawing in style mavens with their gleaming £79 silver Sequin Mini Shift Dress, while Roman entices with the £52 Red Floral Glitter Print Wrap Dress available in several hues.