Mecca Bingo is launching a range of scented bingo dabbers inspired by Brits’ favourite festive fragrances. The limited-edition dabbers are inspired by the scents of some of the nation’s most beloved Christmas traditions and treats:
Mulled Wine
A blend of cinnamon, with red wine and a twist of citrusy orange.
Putting Up the Christmas Tree
Forest fresh pine, cedar wood, clove and the sweetness of orange peel.
Pigs in Blankets
Distinctive aromas of sage have been contrasted with the scent of bacon and a touch of smoke to evoke memories of Christmas Day dinner.
The launch comes as new research, commissioned by Mecca Bingo, reveals 1 in 3 UK adults say that buying festive scents is one of the rituals that gets them in the Christmas spirit, alongside watching yuletide films and eating mince pies.
The research also revealed the scents that Brits’ associate most with the holiday season, including cinnamon (31%), roast turkey (27%) and pigs in blankets (18%).
Sarah O’Neill, director of innovation at Mecca Bingo, said: “At Mecca, we’re all about bringing people together to share happy moments and there is nothing more joyous than the magic of the Christmas season. Our festive dabbers are designed to add an extra touch of seasonal joy to gameplay this Christmas, as fragrances of mulled wine, putting up the Christmas tree and pigs in blankets waft up from bingo tickets across the country!”
Bingo lovers can claim their free, limited edition gift set of three scented dabbers, while stocks last, at meccabingoshop.com where they’ll also find Mecca’s range of bingo club carpet inspired Christmas gifts.