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The product:The Super Ruff Puff.

Why we love it: Canadians are no stranger to Aritzia’s Super Puff.

The Vancouver-headquartered brand’s lineup of puffer jackets and vests took over social media when launched in winter 2017 — thanks in part to some star-power support from the likes of supermodel Kendall Jenner.

Since then, a version of the puffy, insulated outerwear styles have been spotted on Gal Gadot, Bella Hadid, maybe you, likely me, your best friends and probably your favourite local barista … to name a few.

And now, the Super Puff buzz has been extended to our furry friends too.

The Canadian brand recently launched a lineup of puffer jackets for pups. Called The Super Ruff Puff, the insulated puffer design is available in sizes 3XS to XL. Featuring snap closures — and even a little hood — the dog-friendly creation was engineered to fit a variety of breeds, according to the company.

While not required, we’re guessing that getting doggie-and-me matching Super Puff styles is going to be highly recommended this winter.

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The price: $88.

The retailer:Aritzia.


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