An unexpected guest named Bill has been spotted strutting his stuff at some of the UK’s most exclusive events causing quite the stir among red-carpet celebs and West End stars.

This charming guide dog, known as Bill, has been the centre of attention at high-profile gatherings, including the Pride of Britain awards, the Craft Guild of Chefs National Chef of the Year awards, and during rehearsals for the stage adaptation of ‘The Devil Wears Prada’.

During the star-studded Pride of Britain ceremony, VIP attendees witnessed Bill grace the red carpet alongside his owner Mohammed Ibrahim, Faye Winter (a former Love Island contestant and supporter of Guide Dogs), and moustache-sporting comedian Troy Hawke greeting them warmly.

Bill and Faye Winter being photographed at the Pride of Britain Awards 2024
Bill and Faye Winter being photographed at the Pride of Britain Awards 2024 (Image: PinPep)

The cameo appearances by Bill are a part of the Unexpected Bills initiative orchestrated by Guide Dogs, aiming to highlight the increasing costs associated with pet ownership.

With the charity actively encouraging public backing for their Guide Dogs Puppy Appeal campaign, their goal is to fund their vital services and provide assistance dogs to those in need especially given the escalating expenses for dog care.

A spokesperson for the charity said: “Bill has done an amazing job popping up in places where you’d least expect him just like how household bills can.”

“We understand people are being squeezed from all angles, and we wanted to demonstrate in a creative way about what that means for dog and Guide Dog owners. We know pet owners want to provide the best care for their dogs, and as a charity we’re no different.”

“Guide Dogs relies on donations to continue our life-changing work and covers the costs of all of our working guide dogs, including vet and food bills. We believe a person’s financial situation should never be a barrier to having a guide dog and need the public’s support now more than ever before.”

The campaign comes after research of 2,000 dog owners found 69 per cent are worried about rising costs associated with pet ownership and 55 per cent have been hit with an unexpected bill for their dog.

Bill with National Chef of the Year 2024 judge and winner (L – R) Matt Abé and Orry Shand.
Bill with National Chef of the Year 2024 judge and winner (L – R) Matt Abé and Orry Shand (Image: PinPep)

Pet owners estimate on average they spend £1,144 in vet bills alone in a typical year with 57 per cent admitting that having a dog is more expensive than they anticipated. With the most expensive bill those polled have paid on average amounting to nearly £2,000.

But amid the backdrop of increasing bills and rising costs, 68 per cent were understanding of the need vets and other businesses have to cover ever-increasing outgoings.

The survey, conducted by OnePoll, found that a staggering 83 per cent of respondents felt sorry for charities that are forced to pay more to take care of dogs.

A spokesperson from Guide Dogs said: “Our recently qualified guide dog, Bill, has been amazing at spreading awareness about the financial pressures impacting us as a charity, but also for dog owners across the country.”

“Bill has been a very good boy, and I’m sure he will continue to be. And who knows, he may pop up in other places when you least expect him, too.”