Primark shoppers are buzzing over the store’s ‘jumper of the season,’ which has become ‘even better’ thanks to a new colour option. The ‘gorgeous’ £17 knit has been a hit for its cosiness and affordability – not to mention how versatile it is to wear.
Now available in a ‘beautiful’ baby pink shade, the jumper is creating quite a stir on TikTok as shoppers hurry to snap up their own while stocks last. The Oversized Crew Neck – which also comes in trendy shades of burgundy red, camel, and light blue – owes its widespread appeal to the minimalist design that allows this £17 piece to work time after time in your winter collection.
Described online as perfect for an “all-occasions wardrobe,” this jumper merges comfort with chic appeal. It is a snug option for those relaxed days at home but also effortlessly transitions into a “modern, trendy look” when paired with leggings, jeans, or skirts – suitable for casual events or even office wear.
TikTok users lucky enough to have found this jumper are sharing glowing reviews. One person said the colour looked “beautiful” in person whilst someone else complimented its “soft and cosy” feel, reports the Mirror.
Another shopper showed off her purchase online, receiving comments praising the jumper’s appearance and texture. One said it “looks so soft” and another shared: “The quality is unreal! Soo cosy”.
Another added: “Love this! It fits so nicely as well.” The person who posted the original video responded: “It’s so flattering. I’m obsessed!”
Another shopper (@nikkijonesevans) highlighted that the jumper is not only ‘cosy and cute’ but also supports an important cause beyond your wardrobe. The soft pink colour symbolises the shop’s commitment to Breast Cancer Now.
Primark’s effort for Breast Cancer Awareness includes 37 items divided into two lines, with prices beginning at £4. The post-surgery collection provides specialist items designed for breast cancer-affected individuals. In contrast, the solidarity collection is a limited-edition range released specifically for Breast Cancer Awareness Month, which took place in October.
Using the online tracker tool, you can find the nearest Primark that has stock where you shop. Simply add your postcode, and you’ll be given a list of the closest shops that have jumpers in stock. some may even offer the handy click-and-collect service, too.
Primark is also rolling out its click and collect service to 24 more shops. The move will bring the total to 81 locations nationwide.