Journalism is the “lifeblood of democracy” and publishers should have control over and seek payment for their work as AI technology continues to transform our economy and way of life, Sir Keir Starmer says. The Prime Minister pledged his government would “always champion press freedoms”.

And this includes tackling SLAPPs (Strategic litigation against public participation) deployed by the powerful to stop journalists publishing the truth. Sir Keir also warned that digital technology must not be allowed to erode press freedom.

And he has backed news media and the creative sector as “central to this government’s driving mission on economic growth”. The Prime Minster made the comments in an article launching the News Media Association’s Journalism Matters campaign.

Journalism Matters week is dedicated to honouring the extraordinary work that UK journalists carry out, day in, day out – from shining a light on corruption to holding power to account, all in the public interest.

Sir Keir said: “There are over 900 local and national news titles in the UK. For all the prophecies of doom about the future of news, that represents an extraordinary strength. The British news industry reaches over eighty percent of the population.

“However, this vitality should not blind us to the challenges. And, while thankfully there is no direct threat to press freedoms in our country, we must remain vigilant that the growing power of digital technology does not begin to chip away at them. Particularly as artificial intelligence begins to transform our economy and way of life.

Run by the NMA on behalf of the industry, Journalism Matters is a weeklong celebration of the importance of journalism to our democratic way of life which hundreds of news media titles take part in every year.

NMA chief executive Owen Meredith said: “This week, we are celebrating Journalism Matters week, dedicated to honouring the extraordinary work that UK journalists carry out, day in, day out – from shining a light on corruption, holding power to account and reporting from the halls of Westminster to warzones in Israel, Gaza and Ukraine, all in the public interest.

“For this vital component of our democracy to continue, the government must ensure a sustainable environment for our free press through measures such as standing up for press freedom as journalism faces an increasing array of threats, supporting our brilliant local news media which reaches huge audiences in print and digital, and maintaining our robust gold standard copyright regime to ensure content creators control use of their works as AI technology continues to develop.”

The campaign runs until Sunday. The Prime Minister’s comments can be read in full below:

‘Journalists are guardians of democratic values’

By Prime Minister Sir Keir Starmer

Journalism is the lifeblood of democracy. Journalists are guardians of democratic values. These simple facts are so woven into the fabric of our society, that we often take them for granted. This year I fought tooth and nail for the honour of serving our country as Prime Minister. And at every step of the way, I was robustly held to account by determined, incisive and irrepressible members of the fourth estate.

Neither myself or the now Leader of the Opposition complained about this. Neither of us turned our partisan supporters against the media. We went about our business, just as all our predecessors have, accepting that this is democracy in action. It was ordinary and unremarkable.

And yet this is not a given. All around the world journalist put themselves at risk in defence of those values. Journalists such as the Ukrainian Victoria Roshchyna, who brought us the horrific story of Mariupol – now dead in Russian custody. Or the hundreds of journalists killed reporting the unimaginable suffering in Gaza. Or the BBC’s Gary O’Donoghue taking cover during the attempted assassination of President Trump, still broadcasting while lying face down on the ground behind his car.

An extraordinary image that brought home both the risks and the purpose of journalism. That, through the bravery of journalists, the world sees what it needs to see.

There are over 900 local and national news titles in the UK. For all the prophecies of doom about the future of news, that represents an extraordinary strength. The British news industry reaches over eighty percent of the population.

However, this vitality should not blind us to the challenges. And, while thankfully there is no direct threat to press freedoms in our country, we must remain vigilant that the growing power of digital technology does not begin to chip away at them. Particularly as artificial intelligence begins to transform our economy and way of life.

Both artificial intelligence and the creative industries – which includes news and media – are central to this government’s driving mission on economic growth. To strike balance in our industrial policy, we are working closely with both sectors. We recognise the basic principle that publishers should have control over and seek payment for their work, including when thinking about the role of AI.

Not only is it essential for a vibrant media landscape, in which the sector’s provision of trustworthy information is more vital than ever. It is also relevant to our ongoing work to roll out the Digital Markets and Consumers Act as swiftly as possible. This landmark legislation will help rebalance the relationship between platforms and those, such as publishers, who rely on them.