Martinstown in Dorset holds the record for the highest rainfall in England on July 18, 1955, with 279mm pouring down in just 24 hours. It made a new UK record that remains unbroken to this day.

The title of the wettest location in the UK has led to a unique installation of a “break glass in case of emergency” raincoat box. It comes as the town is gearing up for an average of 93mm of rain which is expected every day throughout October.

Fitted with a plastic, waterproof face, the metre-high security box now offers a dry solution by housing a cosy coat for rain-pummeled ramblers. This practical initiative was set into motion last week by the outdoor clothing brand Regatta following their research which showed that 24 per cent of Brits seek reasons to shun the great outdoors, with adverse weather conditions being the primary deterrent.

A spokesperson for Regatta, responsible for commissioning the research, commented: “We’re trying to get people out and about, whatever the weather. A phrase many people swear by is that there’s no such thing as bad weather, only bad outfits and there’s some truth to that.

“Use layers to deal with the cold, decent waterproofs to keep the rain out, and a sturdy pair of boots and you’ll be good to tackle pretty much anything the UK’s weather can throw at you.”

Regatta installed an ‘emergency cagoule cabinet’ for walkers caught in the rain, in Martinstown, Dorset.
30 per cent of individuals would confront the elements if they had the correct gear (Image: PinPep)

With 12 per cent of Brits opting to clean the house and another 11 per cent waiting for a delivery as means to avoid a walk, it seems excuses are aplenty. It’s no surprise then that winter sees a significant drop in outdoor activity, with more than a third (36 per cent) of people walking less for leisure and exercise compared to other seasons.

Over a third would be more inclined to venture out in bad weather if they had a walking buddy, and better waterproof gear could give 30 per cent the confidence boost they need to face the elements. For those who do brave the chill, 51 per cent do it for the fresh air and 34 per cent believe it boosts their mental health.

Meanwhile, the prospect of a hearty pub lunch after a walk is enough motivation for 28 per cent to leave the house. A spokesperson from Regatta said: “Thinking about the positives of going out for a walk, even in horrible weather, gives you the best chance of actually making it happen.

“Walking with someone else is a great way to catch up and bond, while getting a bit of fresh air at the same time. Take in new areas to keep things exciting, plot a route with a conveniently placed pub, and ensure you’re wearing the right gear and you’ll be right as rain, quite literally.”