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The news:Tiffany & Co. Love For Our Oceans initiative.
Why we love it: Tiffany & Co. is making it easy to update your arm stack with a stylishly sustainable addition this season.
The luxury jewelry brand recently announced its Love For Our Oceans initiative, which will see either $100 or $200 from the sale of each T Smile cord bracelet go to The Nature Conservancy for its ocean conservation efforts. The company has set a goal of raising more than $1 million.
Available in 10 bracelet styles — in 18-karat yellow or rose gold, with or without diamonds — the simply chic bracelet style features a cord made from “ocean-bound plastic.”
A partner of The Nature Conservancy since 2007, Tiffany & Co. has reportedly provided more than $2 million in grants to the non-profit organization, along with $6.5 million for additional ecosystem preservation projects, according to the company.
The company’s Love For Our Oceans initiative will be continuing through Oct. 14, 2026.
The price: From $635.
The retailer:Tiffany.ca.
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