Lunn’s the Jewellers has unveiled a major £5.5m investment in a new Rolex watch boutique for the heart of Belfast city centre.
It’s started work on the new, significantly larger store, which will be based at Queen’s Arcade and front out to Donegall Place.
It currently has an existing Rolex store, alongside separate boutiques for Omega, Breitling, Tudor, Montblanc and Gucci.
The new Rolex store will be housed at 25-27 Donegall Place – the oldest structure in the area, and last surviving townhouse dating back to 1791.
Plans have been submitted to Belfast City Council for the new scheme.
Conservation architect, Consarc has been advising on the development. It is intended that the new showroom will be completed ahead of The Open Championship which returns to Royal Portrush in July 2025 and of which Rolex are patron and official timekeeper.
The new store, which will retain its original entrance in Queen’s Arcade, will significantly increase its frontage on Donegall Place.
It will feature marble flooring, a fluted marble wall, inspired by Rolex’s famous fluted bezel, unique stucco artwork, walnut wood panelling and bespoke Rolex furniture.
“We are delighted to announce this exciting new project with our partner Rolex,” John Lunn, managing director of Lunn’s Jewellers, said.
“It has been under wraps for many months, and we are thrilled to be able to share the news and spectacular images. The new space will allow us to offer our clients an even better experience, fully immersed in the Rolex brand with exceptional hospitality and service. Clients will have the opportunity to view the Rolex range in the very best environment that is on a standard with the world’s leading shopping destinations.”
And Richard de Leyser, managing director, Rolex UK, said: “Lunn’s has been a loyal and committed partner to Rolex and in light of their achievements with Queen’s Arcade, we look forward to growing this relationship with the expansion into Donegall Place. As a result, the exceptional customer service that Lunn’s provides to the Rolex community in Northern Ireland will continue to grow even further.”
Lunn’s also recently unveiled its Rolex Certified Pre-Owned programme – is aiming to provide customers with some added security and certification.
The bew programme makes it possible to purchase pre-owned watches that Rolex itself has certified and guaranteed.
Each model includes a Rolex Certified Pre-Owned box and pouch and will come with a two-year international warranty.