Canadian activewear brand Lululemon is teaming up with Fanatics, a company that makes sports merchandise and gear, to create an athleisure line for fans. And who better to model the apparel than NHL stars, and even some of their wives?
Toronto Maple Leafs player John Tavares showed off the new apparel, donning the Leafs logo, with his wife. So did Winnipeg nativeMark Stone, who sported the logo for the Las Vegas Knights, where he currently plays.
Canadian Morgan Geekie, who plays for the Boston Bruins, also struck a pose alongside his spouse for the campaign. They wore matching grey sweat suits.
Another Canadian featured in the clothing collaboration is Vancouver-born Connor Bedard, who plays for the Chicago Blackhawks. In an Instagram post on Monday, he wore the gear featuring the Blackhawks logo.
Bedard became the first NHL player to join Lululemon as a brand ambassador last year, the company announced on social media.
The collaboration includes hoodies, zip-up sweaters, crew necks, shorts and matching sweat sets with the logos of 11 NHL teams for the 2024-2035 season.
The first launch features the Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Edmonton Oilers, Florida Panthers, Montreal Canadiens, New York Rangers, Seattle Kraken, Toronto Maple Leafs, Vancouver Canucks and Vegas Golden Knights.
The second launch will have all 32 NHL teams for the 2025-2026 season, according to an NHL.com news release.
The line will be available for Canadians on Oct. 29 online and at some Lids Canada retail stores in Edmonton, Montreal, Toronto and Vancouver.