Boots customers are rushing to grab a designer fragrance at half its usual price, with the scent being praised for its lasting power and ability to garner compliments. The sought-after perfume is Flash by Jimmy Choo, normally retailing at £55 but currently available for just £27.50 as part of Boots’ Star Christmas gifts promotion.
The perfume, which debuted in 2013, was created with Christine Nagel at the helm. Nagel, now the in-house perfumer for Hermes, has also crafted more than 40 fragrances for Jo Malone.
Flash by Jimmy Choo starts with a burst of Pink Pepper, Big Strawberry, and Tangerine, before transitioning to a floral heart featuring Tuberose, White Lily, and Jasmine. It concludes with a woody base of Heliotrope and White Wood, reports Manchester Evening News.
With an impressive average score of 4.7 out of 5 from 189 reviews, and 93% of reviewers saying they’d recommend it to a friend, Flash is proving to be a hit. One satisfied customer shared: “Honestly this is an amazing affordable scent and it is long lasting. got this as a present and definitely would repurchase and recommend to others.”
Another enthusiast wrote: “No word of a lie. I am so in love with this perfume that I can not get enough of it and I always pick up the bottle just so smell the fragrance again. I finally found a really good scent after looking for something for over 2 years and I’m so so happy that it was this one I picked up as it was on sale, has beautiful packaging, smelled in store and now it is my go to for anything. Great wintery perfume and for everyday.”
A third enthusiast shared: “Now on my second bottle and definitely one of my top scents to wear for occasions. At an affordable price it’s incredibly long wearing, not only that I can spritz myself in the morning and still be getting compliments by the end of the day! “.
Another happy customer remarked: “I recently bought this and what can I say, it’s one of the best perfumes I’ve ever used. I struggle to find a perfume that lasts all day on me and this STAYS ALL DAY. Not only does it smell good and last all day, I get many compliments at work! Honestly, this is worth every penny.”
However, not everyone is satisfied, with one shopper noting: “I’ve got perfume but it’s not my smell. Sorry, the next time I need get perfume test and then buy. Thanks.”
Flash by Jimmy Choo, which has garnered a following among those who favour Alien Mugler, Chanel Coco Mademoiselle, and Viktor&Rolf Flowerbomb,is available at Boots for £27.50.