Vogue has hailed the ‘horseshoe’ jean as this season’s essential shape, and while top-tier labels might charge a hefty sum, Marks and Spencer‘s cater to fashionistas with their affordable Mid Rise Relaxed Horseshoe Jeans for a mere £39.50.

Shoppers are quickly catching onto this trend, with over 100 pairs flying off the shelves in the past two days alone, and rave reviews coming inthe jeans being lauded as ‘so perfect’ and many declaring them their ‘new favourite’.

Some enthusiasts aren’t stopping at one, opting to grab the style in both available shades: medium indigo and black. What sets these horseshoe jeans apart is their ‘lovely silhouette’, achieved by a design that hugs the waist, flares slightly at the hips, and then tapers gracefully towards the ankles, reports Birmingham Live.

Avail yourself of the choice between petite, regular, or long lengths across sizes six to 20, enhanced with a ‘touch of stretch’ for increased comfort, traditional five-pocket detail, and a classic button-and-zip closure.

A thrilled buyer expressed: “My new favourite jeans. These are so perfect. Very flattering as they fit tight round the hips and give a lovely silhouette. I’m 5ft 6 and brought the short as wanted to show a bit of ankle. I have now just ordered the blue in regular. These are going to get worn a lot.”

Another satisfied customer shared: “Fantastic jeans. Very stylish and extremely comfortable. Love them so much I’ve ordered them in black! ” Meanwhile, a third purchaser remarked: “Soft denim so the shape falls really well. Very comfortable bought size 16 L.”

One shopper expressed their delight: “Really happy with these. Took my usual fit and they were perfect. When I first put them on, I wasn’t sure because they are SO different, but once I tried them with various jumpers etc I could see they would be perfect. Hooray for MandS jeans. If you like the carrots, you may well like these.

“They run tighter at the top (as horseshoes should) but fit me fine-I always go short length so that the structure doesn’t swamp me. I did have to return and replace one pair because they arrived with the hems rolled up, when I unrolled them the distressing was completely threadbare on the hem. This may well not be MandS’s fault and did make me wonder if someone had been wearing them prior to return. Thank you MandS for making wearing jeans fun again.”

Yet, not everyone was convinced by the new design: “Didn’t like the fit of these at all. The cut was too extreme and looked really weird.”

M&S has introduced the jeans as such: “These jeans are designed in a relaxed horseshoe shape for a modern look. Featuring a flattering mid-rise waist and a touch of stretch for comfort. Complete with a button-and-zip fastening and authentic five-pocket styling.”

Discover more and shop for the horseshoe jeans via M&S here. Meanwhile, New Look is offering Black Adalae High-Waist Wide Leg Jeans at a discounted price, down from £34.99 to £31.49.

Additionally, Next offers Balloon Barrel Jeans priced at £48, available in three different colours.